Ram Trucks is a renowned American automobile manufacturer specializing in the production of high-quality trucks and commercial vehicles. Founded in 2010, Ram Trucks quickly established itself as a for...
In 2016, the Ram 1500 pickup truck made waves in the automotive industry with its captivating TV spot titled "Longest-Lasting Pickups." This commercial was brought to life by the powerful and soulful sounds of the song "Gary Clark, Jr." by the talented musician, Gary Clark Jr.
As the TV spot begins, the screen showcases the iconic Ram 1500, proudly displaying its robust and rugged design. The camera pans across the magnificent truck, highlighting its strong and durable build, giving viewers an immediate sense of strength and reliability.
Accompanying the striking visuals is the soul-stirring song by Gary Clark, Jr. The song's hypnotic rhythm and captivating lyrics perfectly complement the overall atmosphere of the commercial, evoking a sense of adventure and the freedom of the open road.
The TV spot seamlessly weaves together footage of the Ram 1500 conquering various terrains, boldly taking on challenging landscapes with ease. From rugged mountains to winding desert trails, the truck effortlessly showcases its ability to handle any adventure that comes its way. This imagery effectively communicates the long-lasting durability of the Ram 1500 and its capacity to withstand even the toughest conditions.
Throughout the ad, the song intensifies, building an electric energy that matches the remarkable performance of the Ram 1500. The lyrics, resonating with authenticity and power, serve as an anthem for those who value strength and dependability in their vehicles.
As the commercial reaches its climax, the Ram 1500 triumphantly blazes through a breathtaking sunset, solidifying its status as the epitome of endurance and longevity. The screen fades to black, leaving viewers with a lasting impression of the Ram 1500's unmatched resilience and the timeless message that this truck is built to last.
In wrapping up this TV spot that aired in 2016, the Ram 1500 successfully captivated audiences with its striking visuals, powerful soundtrack, and a clear message: when it comes to enduring performance, the Ram 1500 reigns supreme. This commercial not only showcased the truck's remarkable capabilities, but it also left viewers in awe, yearning to embark on their own adventures with the Ram 1500 by their side.
2016 Ram 1500 TV commercial - Longest-Lasting Pickups produced for Ram Trucks was first shown on television on May 11, 2016.
"Bright Lights" by Gary Clark Jr.
"Bright Lights" is a song by American blues guitarist and singer , Gary Clark Jr. The song was released in 2011 as part of his EP "The Bright Lights" and it was also included in his debut studio album "Blak and Blu" released in 2012. The song was a commercial success and helped to establish Clark Jr. as a rising star in the music industry.
Lyrics and Meaning
The lyrics of "Bright Lights" depict the experience of being in New York City for the first time. The song talks about the feeling of being overwhelmed by the city's bright lights and the fast-paced lifestyle. The lyrics also suggest the desire to be recognized and remembered in the city.
Reception
The song received critical acclaim for its guitar work and captivating lyrics. Rolling Stone magazine named Clark Jr. "Best Young Gun" in its 2011 Best of Rock issue, citing his "dazzling virtuosity as a guitarist and his genre-bending music." The song has also been featured in various TV shows, films, and commercials.
Plagiarism Controversy
There was a controversy around the song's writing credits, with some suggesting that the song is a work of plagiarism. Specifically, the controversy was around the song's similarity to a 1978 song called "Soul Man" by Isaac Hayes and David Porter. However, Clark Jr. has denied the allegations and maintained that he wrote the song himself.
Overall, "Bright Lights" is a popular song by Gary Clark Jr. that showcases his guitar skills and powerful lyrics.
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