Golfsmith was a company that specialized in golf equipment and supplies. The company was founded in 1967 and quickly grew to become one of the largest golf retailers in the United States. Golfsmith op...
The Golfsmith TV Spot 'Keep Your Head Down' is a 30-second commercial that features a golfer who is struggling to keep his head down during his swing. The commercial begins with the golfer attempting to hit a ball on the driving range, but he keeps lifting his head before making contact with the ball.
As he continues to struggle, a Golfsmith employee approaches him and advises him to keep his head down. The employee then hands him a new golf club and demonstrates the correct swing technique. The golfer follows the advice, keeps his head down, and successfully hits the ball.
Throughout the commercial, the brand's logo and tagline 'Anything for Golf' are prominently displayed, emphasizing Golfsmith's commitment to providing golfers with the best equipment and expert advice to improve their game.
The commercial is well-crafted, with a simple storyline and excellent use of visual storytelling. The use of a relatable scenario for golfers, paired with the expert advice from a Golfsmith employee, is a powerful way to communicate the company's core values and offerings to the target audience.
Overall, the Golfsmith TV Spot 'Keep Your Head Down' effectively delivers the message that Golfsmith is a brand that golfers can trust to help them improve their game.
Golfsmith TV commercial - Keep Your Head Down produced for Golfsmith was first shown on television on May 3, 2016.
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