Plated was an American meal kit delivery service that provided customers with pre-portioned ingredients and step-by-step recipe instructions to cook meals at home. The company was founded in 2012 by N...
Plated is a meal delivery service that prides itself on delivering chef-designed, restaurant-quality meals straight to your doorstep. To showcase their service and menus, Plated released a TV spot featuring visually stunning shots of their meals and packaging.
The TV spot titled 'Perfectly Plated' begins with a montage of shots of Plated meal kits being delivered to doors, unpacked, and then cooked in various kitchens. The focus then shifts to close-ups of the beautifully plated dishes being assembled by the chefs, showing off the fresh ingredients and artful presentation.
Throughout the spot, the meals are referred to as "restaurant-quality" and "chef-designed" to emphasize the high standard that Plated sets for themselves. In addition to the dishes themselves, the spot also shows scenes of happy customers enjoying their meals with family and friends.
To highlight their customizable service, the TV spot also touches on the fact that you can choose from a variety of meal plans and dietary preferences, including vegetarian and gluten-free options. Plated aims to provide a personalized experience for each customer, catering to their unique tastes and dietary needs.
Overall, the Plated TV spot, 'Perfectly Plated' is a visually stunning showcase of their meal delivery service, highlighting their commitment to high-quality ingredients, presentation, and customization options.
Plated TV commercial - Perfectly Plated produced for Plated was first shown on television on February 18, 2018.
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