What the MINI USA TV commercial - Bullheaded is about.

MINI USA's TV Spot, 'Bullheaded' is a 30-second advertisement that features the iconic MINI Cooper vehicle. The commercial starts with a close-up shot of a bull, symbolic of its stubborn and determined nature. We then see the MINI Cooper driving on a curvy road, with the driver confidently navigating through the twists and turns.

As the soundtrack picks up momentum, the car accelerates, and the driver appears to be enjoying the ride. The MINI Cooper is seen zipping past other cars, further reinforcing the car's nimble and agile nature. As the car continues its journey, we see flashes of the bull, as though reminding us of the vehicle's determined and bullish character.

The commercial ends with the MINI Cooper coming to a stop in front of a green light, and the voice-over saying, "Bullheaded? More like bull-aware."

The commercial's messaging is clear: despite being small in size, the MINI Cooper is a car that is confident, agile, and determined, with a strong personality to match. The TV spot is as much a showcase of the car's features as it is a nod to its character, and it's an excellent example of how a brand can use clever storytelling to create a memorable advertisement.

MINI USA TV commercial - Bullheaded produced for MINI USA was first shown on television on April 6, 2014.