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Advertisers of the Imagine Dragons "Smoke + Mirrors" TV Spot, 'Shots'

Imagine Dragons
Interscope Records

Interscope Records is a popular American record label that was founded in 1989. Headquartered in Santa Monica, California, it is owned by Universal Music Group and operates as one of the company's fou...

What the Imagine Dragons "Smoke + Mirrors" TV commercial - Shots is about.

Imagine Dragons

The TV spot for Imagine Dragons' "Smoke + Mirrors," titled "Shots," is a thrilling and intense commercial that captures the essence of the band's music. The spot begins with a black screen and the sound of a heartbeat, gradually building into a pulsing rhythm as the camera pulls back to reveal a dark, moody landscape. The first lyrics of the song, "I'm sorry for everything, oh everything I've done," begin to play, as the camera shows silhouettes of the band and a lone female figure standing on a hill.

As the song progresses, the visuals become more intense, with quick cuts of the band and the female figure, flashes of fire and smoke, and intense, fast-paced drumming. The lyrics, which are about overcoming adversity and personal struggles, perfectly fit the visuals, creating a sense of energy and urgency.

Towards the end of the spot, the camera zooms in on the band's lead singer, Dan Reynolds, as he sings the final chorus, "I'm just a shot, a shot in the dark, a bullet starting to ignite." The camera then pulls back to reveal the band playing on a stage, surrounded by smoke and lights.

Overall, the "Shots" TV spot for Imagine Dragons' "Smoke + Mirrors" perfectly captures the band's energy and intensity, and leaves viewers feeling inspired and ready to take on the world. Its creative use of visuals and lyrics make it a truly engaging piece of advertising.

Imagine Dragons "Smoke + Mirrors" TV commercial - Shots produced for Interscope Records was first shown on television on February 14, 2015.

Song from commercial Imagine Dragons "Smoke + Mirrors" TV Spot, 'Shots'

"Shots" by Imagine Dragons

"Shots" is a song by American rock band Imagine Dragons ), released in 2015 as part of their second studio album, "Smoke + Mirrors." The song was written by the band's members Ben McKee, Daniel Platzman, Dan Reynolds, and Wayne Sermon.

Meaning and Interpretation

The lyrics of "Shots" deal with personal struggles of the band's lead singer , Dan Reynolds. The song reflects a sense of guilt that Reynolds has struggled with since his school days. Reynolds was brought up in a Mormon household , and the song reflects his feelings of guilt and regret over his past actions.

Music Video

The music video for "Shots" was directed by Robert Hales and features the band performing the song in different rooms of a house. The video was filmed at The Smith Center in Las Vegas, Nevada.

In conclusion, "Shots" by Imagine Dragons is a reflective song that deals with personal struggles and feelings of guilt. The song has resonated with many listeners and has become a fan favorite.

Videos

Watch Imagine Dragons "Smoke + Mirrors" TV Commercial, 'Shots'

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Agenices

Agenices of the Imagine Dragons "Smoke + Mirrors" TV Spot, 'Shots'

Imagine Dragons
MediaCom

MediaCom is a global advertising and media agency with a presence in 100 countries. The company was founded in the UK in 1986 and has since grown to become one of the largest media agencies in the wor...

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Interscope Records Imagine Dragons
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