What the Listerine TV commercial - GMA is about.

Title: Listerine TV Spot, 'GMA' Featuring Sloane Stephens

Introduction:In this captivating TV spot, Listerine takes the opportunity to showcase its powerful mouthwash in a unique collaboration with tennis superstar, Sloane Stephens. The commercial, which aired during the popular morning show 'Good Morning America,' combines the qualities of determination, strength, and freshness, highlighting the brand's essence.

Scene 1: The Tennis CourtThe ad opens with a sweeping shot of a bustling tennis court, the exhilarating energy palpable. Sloane Stephens, dressed in her athletic gear, is seen confidently stepping onto the court, gripping her racket tightly. As she prepares for her next game, a voiceover sets the tone, telling viewers about the importance of preparation and confidence.

Scene 2: Sloane's Inner MonologueAs Sloane steps into a powerful serve, her thoughts taking center stage, she mentally navigates the anticipation and excitement. The scene is interspersed with close-up shots of beads of determination forming on her forehead, highlighting the intensity of the moment.

Scene 3: Sloane's Spiritual PomosA pivotal moment in the ad captures Sloane's spiritual pre-game rituals. In a serene setting, away from the tennis court, she practices meditation, visualization, and affirmation techniques, emphasizing the connection between mind and body. This scene emphasizes the meticulousness of her approach to performance.

Scene 4: Conveying Strength and FreshnessAs the scene transitions, Sloane takes a break from her intense training session to reach for a bottle of Listerine. The camera focuses on her holding Listerine Cool Mint mouthwash, its iconic blue color contrasting against her tennis clothes. With a quick swig, she takes in the refreshing sensation, symbolizing the instant confidence and freshness provided by Listerine.

Scene 5: Dominating her GameBack on the tennis court, Sloane's movements become even more fluid, more focused. With every swing of her racket, she displays her mastery of the game, beating her opponent effortlessly. The joy and satisfaction on her face are evident as she continues to dominate, her performance mirroring the effectiveness of Listerine in fighting oral bacteria.

Scene 6: The Winning SmileAs Sloane sees the final point and emerges victorious, the spot concludes with a close-up of her radiant smile. The clean, bright whiteness of her teeth perfectly portrays the impact of Listerine mouthwash on oral health, leaving viewers with a lasting image of Sloane's triumphant and confident smile.

Conclusion:The Listerine TV spot, 'GMA' Featuring Sloane Stephens, successfully blends the determination and strength of a world-class athlete with the refreshing power of Listerine mouthwash. Through powerful visuals and emotive storytelling, the commercial leaves viewers inspired to harness their own strength and confidence, knowing that Listerine is there to support them in their oral health journey, just like it does for Sloane Stephens.

Listerine TV commercial - GMA produced for Listerine was first shown on television on September 9, 2013.