What the NCAA TV commercial - Fandom 101: Final Four is about.

The NCAA TV Spot, 'Fandom 101: Final Four' is an exciting and energetic commercial that captures the essence of what it means to be a true fan of collegiate basketball. The commercial is a part of the "Fandom 101" campaign, which intends to educate and inform both new and seasoned fans about the NCAA basketball tournament.

The commercial opens with several fans, anxiously awaiting the Final Four, while the announcer assumes the role of a teacher in a classroom. The announcer educates the audience on the history and rules of the NCAA tournament, as well as the significance of each game, gradually building the hype for the Final Four.

Featuring quick cuts between the fans and the action of the games, the ad superbly captures the passion and excitement of those who dedicate themselves to the tournament. The commercial also highlights what unites fans from different walks of life; their shared love for the game and their team.

This TV spot is a perfect representation of what the NCAA tournament is all about, the journey to the final four, and the journey that each fan takes on in supporting their team. It is an ultimate celebration of college basketball and its fans.

NCAA TV commercial - Fandom 101: Final Four produced for NCAA was first shown on television on April 3, 2023.