What the 2014 Volkswagen Passat TV commercial - Competition is about.

The 2014 Volkswagen Passat TV Spot, titled 'Competition,' was a captivating advertisement that showcased the exceptional qualities and unique features of the Volkswagen Passat. The commercial aimed to highlight that the Passat was not just any ordinary sedan but a front-runner in its class, setting the bar high for its competitors.

The TV spot begins with a drone shot of a luxurious neighborhood, emphasizing the Passat's refined and sophisticated nature. As the camera zooms in, we see a row of parked cars, each representing a different competitor in the market. The atmosphere is tense, and a sense of anticipation fills the air.

An energetic voiceover begins, captivating viewers with every word. The voiceover suggests that the competition is fierce, but the Passat remains unruffled and confident. The camera shifts its focus to the Passat, which stands out from the rest due to its sleek design and impressive features.

The commercial showcases the Passat's exterior, highlighting its clean lines, bold grille, and elegant headlights. The camera then moves to the interior, revealing a spacious, comfortable cabin equipped with state-of-the-art technology and luxurious amenities. The Passat's advanced safety features, such as lane assist and adaptive cruise control, are also emphasized, ensuring drivers feel secure on the road.

The commercial takes an unexpected turn as the Passat confidently starts its engine, ready to leave the competition behind. As it pulls away, the competing vehicles begin to shake and shudder, symbolizing their inferiority compared to the Passat. This action-packed visual metaphor conveys the message that the Passat is a class leader, leaving its rivals in the dust.

The voiceover concludes by stating that the Passat is not just competing; it is leading the way. The commercial ends with a strong tagline: "The 2014 Volkswagen Passat: Setting the standard for excellence."

Overall, the 2014 Volkswagen Passat TV Spot, 'Competition,' effectively portrays the Passat as a superior choice in its segment. Through its captivating visuals and confident narrative, the commercial highlights the Passat's outstanding features and its ability to outshine its competitors. This advertisement successfully entices viewers to consider the Passat as an exceptional option when searching for a stylish, reliable, and high-performing sedan.

2014 Volkswagen Passat TV commercial - Competition produced for Volkswagen was first shown on television on May 18, 2014.