What the NAMI TV commercial - Cure Stigma is about.

The NAMI TV Spot, 'Cure Stigma' Featuring Clark Gregg, Corinne Foxx is a powerful message that aims to debunk the common misconceptions about mental health. The National Alliance of Mental Illness (NAMI) partnered with two prominent Hollywood actors, Clark Gregg and Corinne Foxx, to create a TV spot that encourages people to reach out for help without judgment.

The video begins with Gregg and Foxx introducing themselves and stating that they have an important message to share. The two actors then take turns repeating a series of stigmatizing phrases that people often say about those with mental illnesses, such as "just snap out of it" or "you're just being dramatic." Each time a stigmatizing phrase is spoken, a different person appears on the screen, going about their daily lives as if they were not listening.

As the phrases keep coming, a powerful buildup takes place. Then, Foxx speaks again, and the phrasing within the spot abruptly reduces. Gregg then takes over, saying "It's time to take mental illness seriously, else it can be deadly, which takes more lives than homicide." The two actors then ask individuals to "cure the stigma" by making themselves and others aware of the damaging impact of stigmatizing words on the fight against mental health concerns.

Throughout the video, the actors remind viewers that people with mental illnesses are not "crazy" or "weak," but are patients who need support. NAMI's message is clear - the language, myths, and negative attitudes surrounding mental illnesses need to be addressed. With its emotional impact, the 'Cure Stigma' TV spot may help many understand the importance of 'curing stigma,' helping to reduce the stigma surrounding mental health issues and encourage dialogue about this critical issue.

NAMI TV commercial - Cure Stigma produced for National Alliance on Mental Illness (NAMI) was first shown on television on June 23, 2018.