Esurance is an online insurance company that specializes in providing auto insurance coverage. It is a subsidiary of Allstate, one of the largest insurance providers in the United States. Esurance of...
The Esurance TV Spot 'Born Online' is an ad campaign that highlights the company's modern approach to insurance. The ad is set in a futuristic world where everything is digital and automated. The main character, a young woman, is seen walking through her day with ease, seamlessly interacting with various digital devices and services.
The ad's message is clear: Esurance is a company that was 'born online', and is one of the few providers that truly gets the needs of the modern consumer. The message is reinforced throughout the commercial with slogans like "Esurance was born online, raised by technology," and "Insurance for the modern world."
The spot is unique in its creative presentation, featuring a stylish blend of CGI and live-action footage. The world depicted in the ad is one in which insurance is both effortless and essential, and Esurance is the only provider that truly understands the needs of the tech-savvy customer.
Throughout its run, the Esurance TV Spot 'Born Online' has been celebrated for its modern approach and catchy slogans. It has become an iconic example of how to market insurance to a new generation of consumers who value speed, convenience, and digital technology.
Esurance TV commercial - Born Online produced for Esurance was first shown on television on November 29, 2015.
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