Headquartered in San Diego, Sony Electronics is a leading provider of audio/video electronics and information technology products for the consumer and professional markets. Operations include research and development, engineering, sales, marketing, distribution, and customer service.

About Sony Along with our sister companies, we make the movies, television, music and games that engage billions of people, connecting creators and audiences around the globe.

Pioneer the future with dreams and curiosity. Pursue the creation of the very best by harnessing diversity and varying viewpoints. Earn the trust for the Sony brand through ethical and responsible conduct. Fulfill our stakeholder responsibilities through disciplined business practices.

Sony established the principles in its “Sony Group Code of Conduct” in alignment with its core values of fairness, integrity, honesty, respect, and responsibility, and we endeavor to uphold these principles as we strive to create innovation across our diverse industries.

As a global leader in consumer electronics, Sony is well known for manufacturing various products, including televisions, digital cameras, smartphones, and hearables. However, the company is most associated with the widely popular line of home video game consoles under the gaming brand PlayStation.

• Sony has been in the market for 77 years.
• The very first Sony product was a rice cooker, and it flopped!
• Sony has five business sections, 108,900 employees, and $89.9 billion in revenue.
• Sony has a total of 95,533 patents!
• Imaging & Sensing Solutions makes up 11% of Sony's revenue.

The BRAVIA difference

• Picture quality - 4K Processor X1. Enjoy greater clarity, color and contrast, whatever you watch.
• Design - Thinner than a smartphone. Ultra-slim beauty that blends in any space.
• Usability - Sony's Android TV. Enjoy content from apps to movies and much more.

Sony's generic competitive strategy focuses on product uniqueness. The company's intensive growth strategies aim to grow the business through increased market share for electronics, video games, entertainment, and financial services.

Sony outlined three pillars it is using as its foundation for growth for the future, namely, console growth through sales, portfolio expansion centered around first-party gaming studios, and collaboration across Sony Group to turn its IP into TV shows and movies.

Great upscaling and motion handling. Sony TVs, even the cheaper models, do better than the competition at upscaling lower-resolution content, and they offer great motion handling. Great color accuracy. Sony TVs are known for their excellent out-of-the-box accuracy, especially the high-end models.

Sony grew to global prominence due to its ability to constantly create products even before other companies could conceptualize them. Furthermore, Sony had the ability to sense and to predict consumer preferences and creates entire product categories through its innovative offerings.

Creativity & Innovation Are The Guides To Success Sony is one company that realizes what its customers want or need before even the customers themselves know it. This powers continuous creativity and innovation. For instance, the Walkman – a portable cassette player – was a unique gadget people hadn't seen before.