Overview of AT&T WirelessAT&T Wireless is an American telecommunications company that provides mobile phone service, internet, and other related services to individuals and businesses. It is one of th...
In 2012, AT&T released a TV spot to promote NBC's coverage of the Olympic beach volleyball event. The commercial starts with a woman running across a beach, while various beach volleyball players are shown in action in the background. The setting is the iconic Horse Guards Parade in the heart of London, where the Olympics took place.
The camera then zooms in on a young woman who is practicing her serves by hitting a volleyball against a wall. As she practices, the wall suddenly turns into a giant AT&T tablet that displays the woman's name and photo, along with a message encouraging her to "go for the gold."
Throughout the commercial, the focus is on the athleticism and grit of the beach volleyball players as they compete for Olympic gold. The AT&T commercial celebrates the hard work and perseverance of these athletes, highlighting their determination to succeed on the world's greatest stage.
The TV spot is beautifully shot, with sweeping aerial views of Horse Guards Parade and close-ups of the athletes as they dive and spike the ball. The beach volleyball event is renowned for its energy and electric atmosphere, and the commercial perfectly captures that spirit.
Overall, the AT&T TV spot is a thrilling tribute to the Olympic beach volleyball event, showcasing the athleticism, dedication, and spirit of the athletes who compete on this world stage. And through its message of encouragement to "go for the gold," the commercial inspires viewers to follow their own dreams and pursue their goals with determination and passion.
AT&T TV commercial - NBC: 2012 Olympic Beach Volleyball produced for AT&T Wireless was first shown on television on July 31, 2012.
We analyzed TV commercials placed on popular platforms and found the most relevant videos for you:
BBDO is a global advertising agency with a rich history and proven track record of success. Founded in 1891, BBDO has grown to become one of the largest advertising agencies in the world, with over 15...