What the Big 12 Conference Championship TV commercial - Its Back is about.

The Big 12 Conference Championship is one of the most significant events of the year for college football fans. To commemorate this occasion, the conference has launched a TV spot titled 'It's Back,' highlighting the excitement and passion associated with the event.

The TV spot starts with a montage of boisterous football fans in stadium stands cheering on their favorite teams, accompanied by the sound of marching bands and chants. The imagery is vivid, and the energy of the crowd is palpable, evoking a sense of enthusiasm that's hard to miss.

As the montage continues, a voice-over booms out, declaring that "It's back!" - referring to the return of the Big 12 Conference Championship, which had been absent from the event calendar for some time.

The video spot then zooms in on the football field, with players in their brightly colored uniforms dutifully executing their game plan as the crowd fervently roots for their side. Finally, the spot concludes with the famous Big 12 Conference Championship trophy being held aloft by the winners, accompanied by a voice-over that states, "The Big 12 Conference Championship is here to stay."

Overall, the TV spot captures the excitement and energy of the Big 12 Conference Championship, reminding football enthusiasts everywhere about what makes the event so special. It's a glorious coming together of great players, enthusiastic fans, and a fantastic legacy, all culminating in a high-stakes battle of skill, strength, and strategy.

Big 12 Conference Championship TV commercial - Its Back produced for Big 12 Conference was first shown on television on October 20, 2017.