Overview of Smartliner USASmartliner USA is a company that specializes in manufacturing high-quality floor mats and cargo liners for cars and trucks. The company is based in Orlando, Florida, and has...
Smartliner USA's TV Spot titled 'Pick-Up Game,' starts with a shot of a group of boys playing basketball in a neighborhood park. As they play, we see their ball bouncing and rolling over rocks and sticks on the ground, taking a heavy beating. Suddenly, a Smartliner truck pulls up, and two employees get out and approach the boys.
The employees introduce themselves and offer to line the basketball court with their latest Smartliner product, which will not only protect the game line areas but also improve the playing experience. The boys eagerly agree, and we see them cheering as the court is fully lined. The game resumes, and the boys are visibly delighted with how the new Smartliner has improved the look and feel of the court.
The Smartliner USA TV Spot 'Pick-Up Game' does an excellent job of channeling the brand's message that their innovative product protects and enhances surfaces wherever they're used. The spot uses a simple, relatable scenario - a game of pick-up basketball between friends - to illustrate the main advantages of the product.
The TV spot is well-produced and beautifully shot, capturing the fun and enjoyment of playing basketball in a neighborhood park while also highlighting the Smartliner product's durability, reliability, and quality. It encourages viewers to consider Smartliner as a go-to choice for surface protection and, ultimately, emphasizes that the brand's innovation has a positive impact on the things we care about- both big and small.
Smartliner USA TV commercial - Pick-Up Game produced for Smartliner USA was first shown on television on November 20, 2019.
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