What the WD-40 Specialist TV commercial - Rust Bolt is about.

Title: Rust Bolt: A WD-40 Specialist TV Spot Featuring Chip Foose

Introduction:In a world full of rusty challenges, WD-40 has always been a trusted companion, offering solutions to dilemmas that seem impenetrable. In their latest TV spot, aptly titled "Rust Bolt," WD-40 enlisted the legendary car designer Chip Foose to demonstrate the power and effectiveness of their WD-40 Specialist line. This collaboration brings forth a captivating advertisement that showcases both Chip Foose's expertise and the incredible solutions WD-40 products provide.

Scene 1: The GarageThe TV spot opens inside a dimly lit, vintage garage adorned with classic car memorabilia. The camera pans to reveal Chip Foose, iconic for his innovative car designs, working meticulously on an old, rusted classic car. He pauses, acknowledging the fierce challenge before him and the rust that has consumed the bolt he needs to loosen.

Scene 2: The DiscoveryAs Chip surveys the rusty bolt with a focused gaze, the camera zooms in on his hand, revealing a can of WD-40 Specialist Rust Release Penetrant. With a confident smirk, Chip sprays the WD-40 Specialist product directly onto the corroded bolt. The magic begins.

Scene 3: The TransformationAs Chip waits for a few moments, the rust release penetrant seeps into the rust's microscopic spaces, breaking the bond between the rusty surfaces. We witness the bolt gradually transform before our eyes, as the rusty layer relinquishes its grip, allowing Chip to effortlessly unscrew the bolt.

Scene 4: The RevelationWith the unruly bolt now free, Chip Foose triumphantly lifts it high, celebrating his victory over rust with a triumphant smile. The camera captures the logo of WD-40 Specialist, emphasizing the product's pivotal role in overcoming even the most stubborn rust challenges.

Scene 5: The TaglineAs the screen fades to black, the WD-40 logo appears, accompanied by the tagline: "WD-40 Specialist – Tackle the Toughest." The tagline serves as a reminder of the product's unparalleled ability to conquer rust and inspire confidence in the face of challenging situations.

Conclusion:The WD-40 Specialist TV spot, "Rust Bolt," featuring the incomparable Chip Foose, brilliantly captures the power and effectiveness of the brand's products. As Chip defies the odds and conquers rust with ease, viewers are left with a sense of amazement and trust in WD-40's Specialist line. This imaginative advertisement not only showcases the innovative solutions offered by WD-40 but also highlights the expertise of Chip Foose, combining two names synonymous with excellence.

WD-40 Specialist TV commercial - Rust Bolt produced for WD-40 was first shown on television on February 20, 2013.