What the Big 12 Conference TV commercial - Protect All of Us is about.

The Big 12 Conference TV spot titled 'Protect All of Us' is an inspiring message that champions the need for collective responsibility and protection for all athletes, coaches, and members of the Big 12 community. The 30-second advertisement features current and former athletes and coaches addressing the issue of safety in sports, emphasizing that it is the responsibility of everyone to take care of themselves and their teammates.

The TV spot opens with a call to action - "Protect all of us. Wear a mask." The message is clear that safety should be everyone's top priority. The decision to wear or not wear a mask affects not just the individual but the entire team, coaches, support staff, and the entire community.

The spot features prominent athletes from various sports, including basketball, football, and volleyball, along with coaches, managers, and broadcasters, stressing the importance of following safety protocols and guidelines. The ad highlights the new realities of the sporting world due to the ongoing COVID-19 pandemic and the need for collective action to ensure the safety and well-being of everyone involved in sports.

The 'Protect All of Us' TV spot is not just a message of safety but also an appeal to everyone to take responsibility and protect one another. It reinforces the idea that safety protocols are not just a personal choice but should be seen as a way to protect the entire community.

In conclusion, the Big 12 Conference TV spot titled 'Protect All of Us' is a powerful message that highlights the need for collective responsibility and protection for all athletes, coaches, and members of the Big 12 community. The ad encourages everyone to take safety protocols seriously and wear masks to protect themselves and each other. It serves as a reminder that by working together, we can ensure everyone's safety and continue enjoying the sports we love.

Big 12 Conference TV commercial - Protect All of Us produced for Big 12 Conference was first shown on television on October 3, 2021.