What the Shop Small TV Commercial is about.
Shop Small TV Commercial Featuring Tamron Hall
In a heartwarming TV commercial promoting small businesses, Tamron Hall, the Emmy award-winning journalist and talk show host, is the star of the show. The commercial features Tamron walking through a bustling street, passing by a diverse array of small businesses.
As she walks, customers and business owners alike recognize her and greet her warmly. She stops to chat with a few owners, asking them about their businesses and the story behind their products. You can see the pride and passion in their eyes as they describe their craftsmanship and the joy they get from serving their customers.
The commercial goes on to highlight the importance of small businesses to local communities, providing jobs and supporting local economies. It encourages viewers to shop local and support these businesses, reminding us that every purchase we make can make a difference in the lives of the people who run and operate them.
Tamron’s warm, approachable demeanor and genuine interest in the business owners and their products captures the essence of what makes small businesses so special and important. The commercial serves as a powerful reminder of the impact we can have by supporting our local businesses, and the role they play in making our communities stronger and more vibrant.
This Shop Small TV commercial featuring Tamron Hall is a beautiful tribute to small businesses, serving as a call to action for individuals to come together and support local entrepreneurs in their own communities.
Shop Small TV Commercial produced for
American Express
was first shown on television on November 20, 2012.
Frequently Asked Questions about shop small tv commercial featuring tamron hall
Typically, you can find this information via IMDb. It's the world's largest portal for movies, TV and Actors & Actresses. It lists credits for any project including commercials. You should be able to find the actor's name on the credits.
Copies of commercials received as copyright deposits can be searched in the Library of Congress Online Catalog. The titles of the commercials begin with the generic term, "[Television commercial–]," and continue with the name of the product or sponsor and, in some cases, the title of the commercial, if known.
Here are some of the main reasons why TV advertising works:
- Audience Reach & Engagement.
- Viewers Visualize Your Brand.
- TV & Digital Go Hand-in-Hand.
- High Credibility.
- Big Opportunity for Smaller-Sized Brands.
- Expensive.
- Monitoring Results.
- Skipping Ads.
The best ad campaigns are often the ones that clearly articulate the brand value to their audience, either intrinsically or extrinsically. People don't want to work hard to figure out what you're trying to tell them. So, ensure that you clearly communicate your message and that it doesn't lead to confusion.
Most ads and other marketing communications are obviously recognisable as advertising purely by virtue of their content and the context in which they appear e.g. display ads in newspapers, 'promoted' posts on social media, leaflets, etc.
10 Ways to Get New Customers
- Ask for referrals.
- Network.
- Offer discounts and incentives for new customers only.
- Re-contact old customers.
- Improve your website.
- Partner with complementary businesses.
- Promote your expertise.
- Use online reviews to your advantage.
1941: First legal
We'll now discuss the first-ever recognised television commercial. To do so, we must return to July 1st, 1941, in New York City. The WNBT (now WNBC channel four) broadcasted an advert for the watchmaker Bulova, before a baseball game.
Work with a media agency: Agencies are media experts, so you can count on them to know how to make a commercial for a small business. They can also help with buying TV advertising. Ask for samples of ads they have created before to know what quality you can expect and determine pricing.
The Purpose of Advertising
Advertising has three primary objectives: to inform, to persuade, and to remind. Informative Advertising creates awareness of brands, products, services, and ideas. It announces new products and programs and can educate people about the attributes and benefits of new or established products.
Purpose is to convince the target audience to buy a product. able to explain that most TV commercials are created to persuade people to buy products or services.
Guidelines for Creating Your 30-Second Commercial
Use descriptive statements or specific examples of your acquired skills and abilities. State the kind of position you're seeking. Speak clearly and with confidence. Link your knowledge, skills and experience to the position and/or the employer.
As an agency, we are often asked: “How much does it cost to make a commercial?” The short answer is that production costs can range anywhere from $1,000 to $1,000,000, or more. The considered answer is that, unfortunately, as with most things, the average cost depends on multiple variables.