Introduction to FedExFedEx is a globally renowned shipping and logistics company that provides a wide range of services to customers all around the world. Founded in 1971, the company has grown to bec...
FedEx Delivery Manager is a service that allows customers to manage and customize their deliveries according to their preferences and needs. The TV Spot 'Broke Down' featuring renowned football quarterback Drew Brees highlights the benefits of using this service, specifically in unexpected situations that can disrupt delivery schedules.
The TV commercial starts by showing a FedEx delivery truck on the side of the road, with the driver, played by Drew Brees, checking beneath the hood. While he's doing that, a man shows up and asks if he needs any help. The driver explains that he's on the way to deliver some important packages and can't afford any delays. The man then asks if he has used FedEx Delivery Manager, and the driver looks confused, saying he hasn't.
The man proceeds to explain how FedEx Delivery Manager can help in situations like this, by allowing the customer to proactively manage their delivery schedule, redirect packages to a nearby FedEx location, and even reschedule the delivery for a more convenient time.
The rest of the commercial highlights how Drew Brees, with the help of FedEx Delivery Manager, successfully delivers the packages to different customers. Viewers can see the relief on the faces of people who receive their packages while sharing a bit of laughter with the friendly driver.
The TV spot successfully showcases the benefits of using FedEx Delivery Manager in unexpected situations. It highlights how the service can save time, prevent package theft or damage, and offer more flexibility for customers who may not be available for particular delivery times. Using Drew Brees as the spokesperson for the commercial gives it an interesting twist and adds an element of relatability, as people see him in a different role than the usual quarterback. Overall, the 'Broke Down' commercial successfully gets the message across that FedEx is committed to delivering better experiences for its customers.
FedEx Delivery Manager TV commercial - Broke Down produced for FedEx was first shown on television on November 18, 2017.
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