Cabela's is a leading retailer of outdoor sporting goods and equipment. Founded in 1961 by Dick Cabela and his wife Mary, the company was originally a small mail-order business that operated out of th...
Cabela's is renowned for its exceptional outdoor equipment and Christmas is a particularly special time of year. The company's Christmas Sale TV Spot, 'Gift Cards' is designed to drive sales for their Gift Card program and delight those who love the great outdoors.
The ad spot opens with a beautiful wintery scene, with a family of four venturing out into the great outdoors, snow falling all around them. They are lugging their equipment behind them, carrying sleeping bags, backpacks, and climbing gear. As they set up their tent and campfire, the voiceover begins, "When you give a Cabela's gift card, you're giving more than a gift."
The camera pans to the children unwrapping their gifts, which turn out to be Cabela's gift cards. The excitement on their faces is genuine and heartwarming. They immediately head over to the Cabela's store where they shop for their outdoor gear.
The ad shows the family exploring the store, picking up camping equipment, fishing rods, and other outdoor gear. The children try on hiking boots and backpacks while their parents check out the tents and stoves. The family is shown enjoying themselves and bonding over their love of the outdoors.
"Because when you give a Cabela's gift card, you're giving an experience," the voiceover adds. "One that will be remembered for years to come."
The ad ends with the family heading out into nature once again, with the father teaching his children how to snowshoe. It's a heartwarming scene that captures the essence of the Cabela's brand and the joy that comes from being in the great outdoors.
Overall, the Christmas Sale TV Spot, 'Gift Cards' is a compelling advertisement that showcases the Cabela's outdoor experience while also promoting their gift card program. The ad effectively appeals to anyone who loves the outdoors and wants to share that love with their loved ones, making it a perfect holiday gift.
Cabelas Christmas Sale TV commercial - Gift Cards produced for Cabela's was first shown on television on December 13, 2016.
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