Rocket Mortgage is a leading online mortgage lender that has revolutionized the home financing industry. Founded in 2015 by Quicken Loans, Rocket Mortgage has quickly become a household name, thanks t...
In the Rocket Mortgage TV spot titled "More Than Chores at Home," the renowned American singer-songwriter Bob Dylan lends his iconic voice to the advertisement's soundtrack. This unique collaboration combines Dylan's timeless music with the modern concept of home ownership, delivering a powerful message about the significance of finding comfort, security, and freedom within the confines of our own homes.
The commercial opens with scenes of individuals from all walks of life, meticulously engaged in their daily household chores. From mowing the lawn to fixing a leaky faucet, the ad showcases the various responsibilities that come with being a homeowner. As the characters perform these mundane tasks, the uplifting tune "Forever Young" by Bob Dylan fills the air, instantly evoking feelings of nostalgia and warmth.
The lyrics of the song beautifully intertwine with the visuals, illustrating the idea that a home is more than just a physical structure. It's a sanctuary where memories are created, dreams are nurtured, and a family's legacy is built. Dylan's expressive voice serves as a reminder that, through the trials and tribulations of life, there's solace in having a place to call your own.
As the ad progresses, the scenes transition from the everyday chores to moments of joy and celebration. Families gather around the dining table, children play in their backyard, and friends share laughter in the living room. Each frame is a testament to the idea that a home is not just about the work it requires, but the love and connection it fosters.
Rocket Mortgage, a leading online mortgage lender, reinforces their commitment to guiding individuals on their journey toward homeownership. The commercial emphasizes their mission to simplify the mortgage process, allowing homeowners to focus on creating cherished memories rather than being overwhelmed by financial complexities.
The collaboration between Rocket Mortgage and Bob Dylan in the "More Than Chores at Home" TV spot encapsulates the essence of the human desire for stability, security, and the freedom to make a house a home. It's a reminder that behind every home lies a unique story, waiting to be written, and Rocket Mortgage is there to support individuals at every step of their homeownership journey.
Rocket Mortgage TV commercial - More Than Chores at Home produced for Rocket Mortgage was first shown on television on February 24, 2020.
"The Man in Me" by Bob Dylan: An Overview
"The Man in Me" is a song by American singer-songwriter Bob Dylan , released in 1970 as part of his album "New Morning". The song is among one of Dylan's most popular and well-known tracks, and has been covered by a variety of artists over the years.
Lyrics and Meaning
The lyrics of the song revolve around the idea of a man who is willing to do almost any task and asks for very little in return. The song's narrator presents himself as this man, but also acknowledges that he is not perfect and has his fair share of flaws.
The song has been interpreted in a number of different ways, with some seeing it as a commentary on the struggles and hardships of everyday life, while others view it as a reflection on the complexities of the human experience.
Reception and Legacy
Despite being released as a part of "New Morning", "The Man in Me" gained widespread recognition only after it was featured in the soundtrack of the 1998 film "The Big Lebowski". The song's use in the film helped to bring it to a new audience and cement its status as one of Dylan's most beloved tracks.
Over the years, "The Man in Me" has been covered by a variety of artists, including John Denver, Joe Cocker, and My Morning Jacket. The song's legacy continues to endure, and it remains a favorite among fans of Dylan's music.
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Universal McCann (UM) is a global media agency that provides marketing and advertising services to help clients future-proof their businesses. The company was founded in 1999 and has its headquarters...