The Keeps TV spot, 'Millones de hombres' is a Spanish-language ad aimed at men who are experiencing hair loss. The ad starts with a series of close-up shots of men's bald spots, followed by a voiceover stating, "Millones de hombres sufren de pérdida de cabello" which translates to "Millions of men suffer from hair loss".
The ad then highlights how hair loss can be a taboo topic for men, leading them to feel ashamed or embarrassed. It empathizes with men who may have tried various hair loss treatments without success.
The ad then introduces Keeps, a company that offers a solution to hair loss by providing personalized treatment plans, including access to licensed doctors, FDA-approved medication, and ongoing support. The voiceover states, "Con Keeps, nunca más tendrás que hablar de tu pérdida de cabello" which translates to "With Keeps, you'll never have to talk about your hair loss again."
The ad ends with the message, "Obtén la atención médica que necesitas de un médico de Keeps" which translates to "Get the medical care you need from a Keeps doctor" with information on how to get started with the program.
Overall, the Keeps TV spot aims to provide men with a solution to hair loss while addressing the stigma around the topic. It offers a personalized approach to treatment and highlights the importance of seeking medical attention for hair loss.
Keeps TV commercial - Millones de hombres produced for Keeps was first shown on television on October 26, 2020.
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