Cigna is a global health services company that offers a wide range of insurance products and services. The company's mission is to improve the health, well-being, and peace of mind of those they serve...
The Cigna TV Spot, 'TV Doctors: Even More Drama' showcases some of the most notable actors who have played doctors on TV shows to raise awareness about the importance of getting an annual check-up. In the ad, actors Donald Faison and Kate Walsh are featured alongside other TV doctors as they deliver monologues about the significance of regular health screenings.
The commercial starts with Faison, famously known for his role in Scrubs, delivering a monologue about how fans often approach him in public and ask him medical questions, despite him being an actor. Walsh, who played a doctor in Grey's Anatomy, also makes an appearance, passionately advocating for early screenings and reminding viewers that even doctors need to visit other doctors for check-ups.
As the ad progresses, other TV doctors such as Alan Alda (M*A*S*H), Patrick Dempsey (Grey's Anatomy) and Lisa Edelstein (House) join in to emphasize the importance of regular health screenings.
The campaign aims to break the barrier between fiction and reality, reminding people that even TV doctors need to take care of their health and that annual check-ups are important for everyone. Cigna also hopes to encourage people who have been putting off their annual check-ups to schedule appointments with their healthcare providers.
Overall, the Cigna TV Spot, 'TV Doctors: Even More Drama' is an innovative and entertaining way to remind people about the importance of routine health screenings while paying tribute to some of the most beloved TV doctors.
Cigna TV commercial - TV Doctors: Even More Drama Ft. Donald Faison, Kate Walsh produced for Cigna was first shown on television on September 16, 2017.
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