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CALIA by Carrie Underwood TV commercial - We Choose Power and Style
CALIA

CALIA is a company that operates in various industries including blogging, journalism, hair care, and authorship. While CALIA appears to be involved in diverse sectors, it is unclear if these are all...

What the CALIA by Carrie Underwood TV commercial - We Choose Power and Style is about.

CALIA by Carrie Underwood TV commercial - We Choose Power and Style

CALIA by Carrie Underwood is a brand that has been empowering women around the world to embrace their strength through fashion and fitness. In their latest TV Spot titled 'We Choose Power and Style,' they feature some of the most influential women in their respective fields that align with the brand's ethos.

The spot features Olympic gold medalist Shawn Johnson, who is shown performing some impressive gymnastic feats. Her moves are matched with the sleek and stylish CALIA workout outfit she's wearing, which inspires women to take control of their fitness goals in style.

Dascha Polanco from Netflix's 'Orange is the New Black' is featured next, sporting a fierce and confident expression while performing a series of boxing moves. The message is clear: no matter what your preferred workout is, CALIA has got you covered and will help you feel confident and strong.

Hannah Bronfman, known for her powerhouse workouts and healthy living, shows off her yoga skills and her CALIA outfit. She encourages women to take ownership of their bodies and fitness journey, looking flawless in the process.

Last but not least, the TV spot features Alexandra O'Laughlin, a promising young golfer, who is shown playing some sharp shots while dressed in the CALIA golf outfit. This segment encourages women to pursue their passions and shine on the golf course while feeling confident and stylish.

Overall, CALIA by Carrie Underwood's TV spot celebrates women of all kinds and their achievements. It seeks to inspire the audience to choose power and style, not just in fashion and fitness but in their lives in general. The message is clear: CALIA is a brand that can empower women to embrace their strength and fearlessly take on the world.

CALIA by Carrie Underwood TV commercial - We Choose Power and Style produced for CALIA was first shown on television on April 3, 2022.

Frequently Asked Questions about calia by carrie underwood tv spot, 'we choose power and style' featuring shawn johnson, dascha polanco, hannah bronfman, alexandra o'laughlin

The work features the four CALIA brand ambassadors: wellness entrepreneur Hannah Bronfman, actress Dascha Polanco, golf journalist Alexandra O'Laughlin, and gymnast Shawn Johnson East. CALIA is the activewear brand that fits your life.

While Carrie Underwood, who launched Calia in 2015, exited the brand in 2021, it continues to offer activewear with a focus on both fashion and fitness.

Calia by Carrie Underwood has gotten a lot of buzz, in large part because of its celebrity backing. Besides that, Calia fills the niche of stylish, feminine workout wear at a price tag that's cheaper than higher-end brands like lululemon, but still pricier than budget brands like Old Navy.

Calia fitness: Shop sporty pieces designed by Carrie Underwood.

I am so proud of everything we've created and built, and look forward to seeing where Calia goes from here! I'm excited about all the future has to bring.” The Calia by Carrie Underwood fitness and athleisure brand launched six years ago and grew to become the retailer's second most popular women's brand.

Underwood, for her part, has been associated with Dick's Calia brand since it launched in 2015 as an exclusive at the sporting goods retailer. The private label has grown to be one of Dick's top-selling women's brands, with the retailer even testing Calia pop-ups last year during the holiday season.

The country songstress went from winning American Idol to selling over 85 million records globally. And in the U.S. alone, she is one of the Top 50 certified artists for digital singles, placing 45th according to the Recording Industry Association of America (RIAA).

Carrie Underwood is such a huge presence that it takes four people to replace her. The “American Idol” winner and superstar country singer revealed in November 2021 that she was exiting her Calia by Carrie Underwood fitness and athleisure brand after six years.

That was until I tried Calia products. This shampoo left my hair feeling so soft and smooth. I also felt like it didn't need washing after two days like it normally does. Best thing of all, I have been able to reduce the number of days I straighten my hair.

Calia Hydrating Shampoo is an all natural shampoo is made with certified organic botanicals, certified organic enriching oils and the addition of lavender, bergamot and rose geranium essential oils. It is formulated the most natural way we know how. Even its preservative is from excreted tree sap from BC's forests.

"It's crazy how a freak random accident can change your life." Underwood explains that along with a broken wrist, she injured her face. "I'll spare you the gruesome details, but when I came out of surgery the night of my fall, the doctor told Mike that he had put between 40-50 stitches in," she writes.

In one of the snaps, our girl is lounging on the beach with killer abs and arms - talk about impressive! Carrie has always been dedicated to her fitness routine, working with trainer Eve Overland for years. She's even known to take a mobile gym whenever she's on tour.

Videos

Watch CALIA by Carrie Underwood TV Commercial, 'We Choose Power and Style'

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Actors

Actors who starred in CALIA by Carrie Underwood TV Spot, 'We Choose Power and Style' Featuring Shawn Johnson, Dascha Polanco, Hannah Bronfman, Alexandra O'Laughlin

Alexandra O'Laughlin photo
Dascha Polanco photo
Hannah Bronfman photo
Shawn Johnson photo
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