New Day for America is a political action committee that was formed in 2015 to support Ohio Governor John Kasich's bid for the Republican presidential nomination. Since then, the organization has been...
New Day Independent Media Committee's TV spot 'Nose' is a powerful advertisement that targets the viewers' sense of smell to convey their message. The ad starts with a man holding his nose as he enters a dirty public restroom. As he walks out, he realizes that the smell he just experienced is just a faint reminder of the stench of corruption that permeates our political system.
The narrator then chimes in, explaining that just like how we hold our nose to avoid unpleasant smells, the American people need to hold the politicians accountable for their actions. He encourages the viewers to join the fight against corruption, and to support the New Day Independent Media Committee in their crusade to promote transparency and honesty in politics.
Overall, the ad is an excellent example of how creative and powerful marketing tactics can be used to convey a strong message. By tapping into the viewer's sense of smell, the advertisement captures their attention in a unique and unconventional way. It's a powerful reminder that while we cannot physically hold our nose against dishonest politicians, we can use our voices to hold them accountable.
New Day Independent Media Committee TV commercial - Nose produced for New Day for America was first shown on television on March 30, 2016.
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