What the It Can Wait TV commercial - Xzavier is about.

The "It Can Wait" TV spot featuring Xzavier is a heart-wrenching story about the dangers of distracted driving. In the commercial, we see a young boy, Xzavier, who has been paralyzed from the waist down after being hit by a driver who was texting while driving.

The ad begins by showing Xzavier before the accident - an active, happy child playing with his friends. The scene quickly cuts to Xzavier in a wheelchair, unable to move his legs. We then hear Xzavier's mother recounting the accident, how the driver was looking at their phone when they hit Xzavier as he was crossing the street.

As the ad continues, we see Xzavier going about his day with the help of his mother and a caregiver. We see him trying to do things that other kids his age take for granted, like playing basketball or riding a bike. Throughout the commercial, we hear Xzavier's mother say, "I never thought it would happen to me or to him."

The message of the ad is clear: the consequences of distracted driving can be devastating. No text, email, or social media post is worth risking someone's life over. The commercial ends with the words "It Can Wait" flashing across the screen, urging drivers to put down their phones and focus on the road.

Overall, the "It Can Wait" TV spot featuring Xzavier is a powerful reminder of the importance of safe driving. It is a call to action for all drivers to prioritize safety over the distractions that come with modern technology.

It Can Wait TV commercial - Xzavier produced for It Can Wait was first shown on television on May 19, 2013.