What the Citrix GoToMeeting TV commercial - The Mindjet Story is about.

Citrix GoToMeeting's TV spot 'The Mindjet Story' is a powerful video that showcases the important role of technology in facilitating communication and collaboration in the modern world. The advertisement centers around a real-life customer success story, as told by CEO of Mindjet, Scott Raskin.

The commercial begins with Raskin explaining the challenges his team faced in trying to coordinate a globally dispersed workforce. With team members located across multiple time zones and countries, finding effective ways to communicate and collaborate had become increasingly difficult. That was until they discovered Citrix GoToMeeting.

The spot then goes on to show a montage of scenes featuring various Mindjet employees from different locations around the world, all connected through GoToMeeting's video conferencing software. Through the use of this innovative technology, the group is able to streamline their workflow, collaborate on projects, and ultimately, achieve greater success.

What sets The Mindjet Story apart from other technology-themed commercials is its personal touch. By highlighting the story of a real-world business and its employees, the ad effectively depicts the problems many companies face when trying to coordinate with their team members and highlights the ability of technology to solve these everyday challenges.

Overall, The Mindjet Story is a powerful advertisement that showcases the benefits of Citrix GoToMeeting's video conferencing capabilities. It's a perfect example of how technology can facilitate communication and collaboration, regardless of location or time zone.

Citrix GoToMeeting TV commercial - The Mindjet Story produced for GoToMeeting was first shown on television on April 15, 2013.