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Advertisers of the Volkswagen Atlas TV Spot, 'Inspirar' [T1]

Volkswagen Atlas TV commercial - Inspirar
Volkswagen

IntroductionVolkswagen is a German automobile manufacturer founded in 1937. Volkswagen's headquarters are located in the city of Wolfsburg, Lower Saxony, Germany. The company is one of the largest aut...

What the Volkswagen Atlas TV commercial - Inspirar is about.

Volkswagen Atlas TV commercial - Inspirar

The Volkswagen Atlas TV Spot, titled 'Inspirar' [T1], takes viewers on a journey of inspiration and empowerment. Set against a backdrop of scenic landscapes and bustling city streets, the ad captures the essence of adventure and the boundless possibilities that await.

The commercial opens with a panoramic shot of a VW Atlas parked on the edge of a breathtaking cliff, overlooking a vast expanse of untouched wilderness. As the camera zooms in, we see a woman standing next to the vehicle, captivated by the beauty surrounding her. Her eyes show determination and a desire to embark on a new adventure.

As the woman gets into the Atlas, the music swells, setting the tone for an epic journey. The car comes to life, and she sets off on a road trip like no other. The Atlas effortlessly navigates through diverse terrains, conquering mountainous roads, vast deserts, and winding coastal highways. Each scene showcases the vehicle's exceptional performance and versatility.

Throughout the commercial, the viewer is treated to a series of close-ups, capturing fleeting moments of pure joy on the woman's face. Her smiles reflect the liberation and excitement that comes with exploring the world. From off-road adventures to family getaways, the Atlas becomes the perfect companion for anyone seeking to escape the ordinary.

The ad concludes with the Atlas parked near a secluded beach as the sun sets, casting a warm glow over the scene. The woman, now surrounded by a group of friends, opens the rear hatch revealing an array of camping gear and beach toys. Laughter and camaraderie fill the air, demonstrating the Atlas's ability to bring people together and create lasting memories.

Accompanied by a voiceover that speaks of boundless possibilities and the power to inspire, the Volkswagen Atlas TV Spot, 'Inspirar' [T1] captures the essence of adventure and the freedom that comes from embracing new experiences. This commercial encourages viewers to break free from the confines of their everyday lives and embark on their own journeys of inspiration. Whether it's a solo expedition or a memorable family road trip, the Volkswagen Atlas promises to be the perfect vehicle to accompany you on your quest for adventure.

Volkswagen Atlas TV commercial - Inspirar produced for Volkswagen was first shown on television on June 26, 2019.

Frequently Asked Questions about volkswagen atlas tv spot, 'inspirar' [t1]

Volkswagen Atlas TV Spot, 'Nailed It' Featuring Andi Sullivan, Ashley Hatch [T1] - iSpot.tv.

Paul Giamatti and Kieran Culkin Star in New 2020 Volkswagen Atlas Cross Sport Commercials - Herman Cook Volkswagen Blog.

SUV Volkswagen Atlas models. The 2024 Volkswagen Atlas is a midsize three-row SUV available in four primary trim levels: SE, SE with Technology, SEL and SEL Premium R-Line.

The copy for Think Small was written by Julian Koenig at the Doyle Dane Bernbach (DDB) agency in 1959. Doyle Dane Bernbach's Volkswagen Beetle campaign was ranked as the best advertising campaign of the twentieth century by Ad Age, in a survey of North American advertisements.

With its spacious and comfortable interior, advanced technology, and impressive performance and efficiency, it's a model that offers many features and amenities associated with luxury vehicles.

Standard equipment includes: eight-speed automatic transmission, LED headlights and App-Connect as a smart phone interface. The Atlas is manufactured at the US plant in Chattanooga.

It allowed them to stand out from their competitors by focusing on style instead of function, challenging preconceived notions about what makes a good car, and changing how people thought about advertising in general. It's no wonder then that this campaign continues to be remembered over 60 years later!

By Adrianne Pasquarelli. Published on February 15, 2019. Volswagen has tapped Johannes Leonardo as lead agency. Three months after WPP won Volkswagen's North American business, the carmaker has named Johannes Leonardo the lead agency on the account, even though the shop is not majority-owned by WPP.

The Atlas SEL Premium R-Line is the top-of-the-line model for the 2023 model year. This Atlas interior provides leather seating surfaces, ventilated front seats, and heated outboard seats across the first two rows.

The Atlas is manufactured at the US plant in Chattanooga.

As part of the ACCELERATE strategy, which was the name given to Volkswagen's digital transformation strategy, the company aimed to introduce new business models, which would create higher levels of efficiency in the factory and offices.

Volkswagen's "Think Small" campaign is an excellent example of a successful reverse psychology marketing strategy. By promoting the benefits of owning a small car instead of trying to convince Americans to buy a big car, Volkswagen was able to stand out from the competition and capture the attention of consumers.

Videos

Watch Volkswagen Atlas TV Commercial, 'Inspirar' [T1]

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Agenices

Agenices of the Volkswagen Atlas TV Spot, 'Inspirar' [T1]

Volkswagen Atlas TV commercial - Inspirar
Johannes Leonardo

Johannes Leonardo is an award-winning creative agency that is based in New York City. Founded in 2007, the company has grown into a global brand and is known for its innovative and compelling campaign...

Volkswagen Atlas TV commercial - Inspirar
PHD USA

PHD USA is a part of the global media and communications agency, PHD Worldwide. Founded in London in 1990, PHD has expanded to become a leading global agency with over 6,000 employees in more than 100...

Products

Products Advertised

Volkswagen Atlas
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