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Eli Lilly TV commercial - Alzheimers Study

What the Eli Lilly TV commercial - Alzheimers Study is about.

Eli Lilly TV commercial - Alzheimers Study

In the Eli Lilly TV Spot titled 'Alzheimer's Study', the audience is presented with an emotional and moving depiction of how Alzheimer's disease affects not just the patient, but also their loved ones.

The commercial features an elderly woman who is struggling to remember her family members and daily routine. The woman's daughter, who appears to be her primary caregiver, expresses her concerns regarding her mom's condition. She tells the viewers that her mother is currently participating in a clinical study for Alzheimer's disease to help find a cure or treatment option.

The TV spot then showcases the importance of clinical trials in finding potential solutions to Alzheimer's disease. As the daughter speaks to researchers, the viewer is led through various scenes of researchers studying the disease and participants receiving treatment.

The Eli Lilly TV Spot does an excellent job of raising awareness about Alzheimer's disease and highlighting the need for clinical trials. The advert highlights the emotional and personal impact of the disease and encourages viewers to take action by participating in clinical trials or supporting Alzheimer's research efforts.

Overall, the Eli Lilly TV Spot named 'Alzheimer's Study' is informative, engaging, and emotional, making it an effective advertisement in the fight against Alzheimer's disease.

Eli Lilly TV commercial - Alzheimers Study produced for Eli Lilly was first shown on television on August 17, 2017.

Frequently Asked Questions about eli lilly tv spot, 'alzheimer's study'

An experimental Alzheimer's drug from drugmaker Eli Lilly helped slow cognitive decline in patients in the early stages of the illness, according to the results of a late-stage clinical trial. Side effects of the drug, called donanemab, however, were serious in some cases, and included brain swelling and brain bleeds.

How does Leqembi work? It targets the buildup of amyloid plaques in the brain, which are a hallmark of Alzheimer's disease and may interfere with memory and thinking. The clinical trials indicate that Leqembi removes the amyloid plaques from the brain and that this, in turn, slows the progression of the disease.

In 2023, the U.S. Food and Drug Administration (FDA) approved lecanemab (Leqembi) for people with mild Alzheimer's disease and mild cognitive impairment due to Alzheimer's disease. A phase 3 clinical trial found that the medicine slowed cognitive decline in people with early Alzheimer's disease.

The blood test detects traces of the toxic protein beta amyloid, which builds up in the brains of Alzheimer's patients. The Leqembi drug has been shown to remove amyloid from the brain and Lilly's drug candidate is also based on that principle.

Aducanumab is an antibody therapy that targets amyloid beta protein. This protein accumulates in clumps in the brains of people with Alzheimer's disease. Researchers believe these clumps play a role in damaging brain cells, ultimately causing them to stop working and die.

Eli Lilly released full clinical trial results that shows promising results for donanemab, which could slow cognitive decline by 60% in patients with mild symptoms. Plus, a first-of-its-kind study provides insight in what parts of the country Alzheimer's is most prevalent.

But now, he sees a sliver of hope: a new drug called Leqembi. It's not a cure and does not restore memories destroyed by the fatal neurodegenerative disease. But the medication modestly slows progression of the condition, even as it raises significant safety and cost issues that are generating intense controversy.

In studies reviewed by the FDA, Leqembi appeared to slow declines in memory and thinking by about 27% after 18 months of treatment. It also dramatically reduced the sticky beta-amyloid plaques that tend to build up in the brains of people with Alzheimer's.

On July 6, 2023, Leqembi (lecanemab-irmb) received traditional approval from the US FDA for the treatment of AD based on Phase 3 data from the Clarity AD clinical trial [17].

Age is the biggest risk factor for Alzheimer's, as it is for most types of dementia. This means that a person is more likely to get Alzheimer's as they get older. Above the age of 65, a person's risk of developing Alzheimer's doubles about every five years.

Alzheimer's drug, Eli Lilly's donanemab, can slow disease by a few months, with risks, study finds.

Aging and Alzheimer's risk Older age does not cause Alzheimer's, but it is the most important known risk factor for the disease. The number of people with Alzheimer's disease doubles about every 5 years beyond age 65. About one-third of all people age 85 and older may have Alzheimer's disease.

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Agenices

Agenices of the Eli Lilly TV Spot, 'Alzheimer's Study'

Eli Lilly TV commercial - Alzheimers Study
PHD USA

PHD USA is a part of the global media and communications agency, PHD Worldwide. Founded in London in 1990, PHD has expanded to become a leading global agency with over 6,000 employees in more than 100...

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