Overview BIC is a leading company in the manufacturing of writing instruments, stationery, and lighters. The company was founded in 1945 by Marcel Bich in Clichy, a suburb of Paris, France. ProductsBI...
BIC Easy Rinse Razors TV Spot, 'Unclogged Chapter' Featuring Ariana Madix is a TV commercial that is all about the benefits of the BIC Easy Rinse Razors. This particular spot features Ariana Madix, an actress, and TV personality, demonstrating how easy it is to unclog and clean the razor blade between shaves.
The TV spot begins with Ariana in a bathroom holding a BIC Easy Rinse Razor. She talks about how annoying it can be to have to stop mid-shave to unclog your razor blade and how it can ruin your entire shaving experience. However, thanks to BIC's innovative design, you no longer have to worry about this problem.
Ariana demonstrates how easy it is to quickly rinse the razor blade without having to remove it from the razor itself. This saves time and ensures a smoother, less frustrating shaving experience. She goes on to highlight the other benefits of using BIC Easy Rinse Razors, such as the flexible head that moves with your curves and contours for a close, clean shave.
The commercial ends with Ariana and her friends inviting viewers to join the #BICEasyRinseRazorChallenge. They challenge men and women to switch to BIC Easy Rinse Razors and experience the difference for themselves.
Overall, the BIC Easy Rinse Razors TV Spot, 'Unclogged Chapter' Featuring Ariana Madix is a fun and informative commercial that showcases the practical benefits of using BIC's innovative razors. With its engaging visuals, relatable messaging, and celebrity endorsement, this TV spot is sure to resonate with viewers of all ages.
BIC Easy Rinse Razors TV commercial - Unclogged Chapter produced for BIC was first shown on television on May 24, 2023.
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Merkley + Partners is a highly successful advertising agency based in New York City. The company was founded by Steve Merkley in 1993 and has since become one of the leading advertising agencies in No...