Overview BIC is a leading company in the manufacturing of writing instruments, stationery, and lighters. The company was founded in 1945 by Marcel Bich in Clichy, a suburb of Paris, France. ProductsBI...
Title: BIC Back to School: Unleashing Creativity
Introduction:The BIC TV commercial for Back to School is a captivating and vibrant advertisement that brings the magic and excitement of the back-to-school season to life. This commercial aims to showcase how BIC products can ignite creativity and empower students as they embark on their educational journey. With its dynamic storytelling and engaging visuals, this commercial is bound to capture the attention of viewers young and old.
Scene 1: The Bright ClassroomThe commercial begins with a bright and colorful classroom. Students are seen entering the room, carrying backpacks filled with books, pencils, and notebooks. Their faces exude a mix of anticipation and eagerness to start the new year.
Scene 2: The Classroom TransformationAs the students take their seats, the camera zooms in on a student named Lily. She takes out her BIC pencils, markers, and highlighters, arranging them neatly on her desk. Suddenly, a flash of magic sweeps through the classroom, transforming the ordinary surroundings into an enchanting world of imagination.
Scene 3: A Burst of Colors and CreativityThe commercial showcases a kaleidoscope of vibrant colors, representing the boundless creativity that BIC products inspire. Pencils draw their own whimsical illustrations, markers create 3D doodles that come to life, and highlighters leave trails of colorful magic in their wake.
Scene 4: Express YourselfThe camera pans across the room, capturing the amazed expressions on the students' faces as they witness the transformative power of their BIC supplies. Each student begins to explore their own creativity, using BIC products to express themselves and bring their ideas to life.
Scene 5: The Remarkable JourneyThe story shifts to a montage of students engaging in various educational activities, from writing essays to solving math problems. BIC products remain a constant companion, helping students excel in their studies while encouraging them to embrace their individuality.
Scene 6: Confidence and SuccessThe commercial concludes with Lily presenting a project she completed using BIC products. As she confidently shares her creation with her classmates and teacher, her beaming smile symbolizes the sense of accomplishment that BIC aims to nurture in students.
Closing:The screen fades out, leaving viewers with the message that BIC is more than just a brand; it's a catalyst for inspiration, creativity, and success in the classroom. The commercial ends with the tagline: "BIC: Unleashing Creativity for Every Student."
Conclusion:The BIC
BIC TV Commercial For Back To School produced for BIC was first shown on television on August 5, 2012.
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