What the AbbVie TV commercial - Psoriasis: Inflammation is about.

The AbbVie TV spot titled 'Psoriasis: Inflammation' is a powerful advertisement that sheds light on the physical and emotional pain that people with psoriasis go through every day. The ad is part of AbbVie's campaign to educate people about the serious nature of psoriasis and to encourage them to seek proper treatment.

The commercial begins by showing a close-up of a person's skin with red and scaly patches, typical of psoriasis. The camera then zooms out to reveal a person with psoriasis struggling to perform basic tasks, such as buttoning a shirt or putting on socks. The viewer is shown how the inflammation caused by psoriasis affects people's daily lives.

The voice-over in the commercial talks about how psoriasis is not just a skin condition, but a disease that affects the immune system and causes inflammation throughout the body. The ad educates viewers on how psoriasis is a chronic condition that requires ongoing treatment and management. The ad also highlights that people living with psoriasis can experience depression and anxiety due to the impact on their quality of life.

The AbbVie TV spot ends by showing the same person from the beginning of the commercial, this time with clear and healthy skin. The voice-over encourages people with psoriasis to talk to their doctors about available treatment options, emphasizing the importance of partnering with healthcare providers to effectively manage the condition.

Overall, AbbVie TV Spot, 'Psoriasis: Inflammation' delivers a strong message about the physical and emotional toll of psoriasis and the importance of seeking proper treatment. The ad is an excellent example of how impactful storytelling can help raise awareness and encourage people to take action.

AbbVie TV commercial - Psoriasis: Inflammation produced for AbbVie was first shown on television on November 16, 2020.