What is GEICO?GEICO (Government Employees Insurance Company) is an American auto insurance company headquartered in Chevy Chase, Maryland. It was founded in 1936 by Leo Goodwin Sr. and his wife Lillia...
GEICO TV Spot, 'Sequels Blockbuster' is a hilarious advertisement that highlights how the insurance company saves people money by bundling their policies. The ad starts with a spoof trailer introducing a fictional blockbuster movie, Sequels. It features all of the classic movie sequel tropes, including a giant robot, a car chase scene, and a fake Tom Cruise clone.
As the trailer plays, the camera pans out to reveal a couple watching the movie inside a theater. They are ecstatic about the upcoming film, and the woman turns to her partner and says, "I can't wait to see this, this is going to make us rich!" That's when the audience realizes that the couple is actually two of the actors from the movie and are hoping to earn big paychecks from the success of the movie.
The GEICO voiceover interrupts the scene and reminds the audience that bundling home and auto insurance with GEICO can save them money, unlike the couple in the ad who are foolishly hoping for a box office hit to save their finances.
The ad is a perfect example of GEICO's witty and entertaining advertising style. It cleverly plays on the familiarity of movie sequel tropes to humorously highlight how bundling insurance policies with GEICO is a smart financial decision.
GEICO TV commercial - Sequels Blockbuster produced for GEICO was first shown on television on December 15, 2019.
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