Find out all about your favorite commercial!

Advertisers

Advertisers of the Priceline.com TV Spot, 'Gulag' Featuring William Shatner, Kaley Cuoco

Priceline.com TV commercial - Gulag
Priceline.com

Priceline.com is an American company that specializes in online travel bookings and related services. It was founded in 1997 by Jay S. Walker and Scott Case, and is headquartered in Norwalk, Connectic...

What the Priceline.com TV commercial - Gulag is about.

Priceline.com TV commercial - Gulag

In a captivating Priceline.com TV spot titled 'Gulag,' two beloved stars, William Shatner and Kaley Cuoco, make their grand entrance into the world of travel with a brilliant twist of humor and adventure. The commercial takes viewers on a thrilling journey that combines comedy, espionage, and the convenience of Priceline.com's travel services.

The TV spot begins with William Shatner, known for his iconic role as Captain Kirk in Star Trek, and Kaley Cuoco, popular for her role as Penny in The Big Bang Theory, finding themselves in a stark, barren landscape that resembles a Siberian prison camp. Standing beside a dilapidated wooden shack, they are clad in thick winter attire, giving the impression that they are stuck in a frigid Siberian Gulag.

Curiosity sparks as the duo discovers a hidden map that promises an escape from their desolate surroundings. They embark on a humorous and daring adventure, navigating their way through icy landscapes, avoiding traps, and outsmarting peculiar characters along the way. Their mission: to break free from the Gulag and find their way back to civilization.

As they trudge through the snow, Shatner and Cuoco showcase their undeniable chemistry, exchanging playful banter and lighthearted jabs. This dynamic duo effortlessly carries the commercial, bringing their infectious energy and wit to every scene. The audience is captivated by their charm, eagerly following their escapades.

In a surprising twist, the pair discovers a secret tunnel that leads them straight into a bustling Priceline.com travel agency. The transition from a desolate Gulag to a vibrant travel hub is nothing short of magical. Shatner and Cuoco's expressions of relief, mixed with genuine surprise, perfectly convey the relief and delight one feels when utilizing Priceline.com's travel services.

The vibrant travel agency scene showcases Priceline.com's wide range of offerings, from hotel bookings to discounted flights. Shatner, with his signature mischievous smirk, enthusiastically announces that Priceline.com is the key to unlocking a world of travel possibilities and finding great deals.

As the commercial comes to a close, Shatner and Cuoco bid farewell to the viewers, armed with suitcases in hand, ready to embark on their next adventure. The spot ends on a humorous note, reminding us that with Priceline.com, travel can transform even the most dire situations into incredible experiences.

With 'Gulag,' the Priceline.com TV spot featuring William Shatner and Kaley Cuoco offers audiences a delightful blend of humor and adventure. This commercial showcases the convenience and excitement that Priceline.com brings to the world of travel, all while charming viewers with the undeniable charisma of two of television's most beloved stars.

Priceline.com TV commercial - Gulag produced for Priceline.com was first shown on television on June 2, 2013.

Frequently Asked Questions about priceline.com tv spot, 'gulag' featuring william shatner, kaley cuoco

No, Kaley Cuoco is not related to William Shatner. Kaley Cuoco's father is Gary Carmine Cuoco, a real estate broker of Italian descent, and her mother, Layne Ann Cuoco, is a homemaker of English-German ancestry. Her younger sister, Briana, is very well known as an actress and a singer.

It all began when Star Trek legend William Shatner and actress Kaley Cuoco starred in a series of Priceline commercials together. Cuoco portrays Shatner's daughter in the commercials. The bond was so great that it made fans question whether they were a real father-daughter duo.

Kaley Christine Cuoco was born on November 30, 1985, in Camarillo, California, the elder daughter of Layne Ann (née Wingate), a homemaker, and Gary Carmine Cuoco, a realtor.

In 1997, William Shatner became the spokesman for Priceline.com, agreeing to do the spots in exchange for stock in the company. Shatner allegedly sold the stock before the burst of the dot-com bubble, making a $600 million profit; however, this number was disputed as an urban legend by CEO Jeffery Boyd.

"She has a big career and puts that first in her life. It's basically a growing apart and each pursuing separate interests," the insider said. "She has a lot going on in her career now and loves her work. Their relationship is just following different paths.

Cuoco and Galecki dated from 2008 to 2010 and remained friends amid their time working together. Their characters, Penny and Leonard, would go on to get married and start a family.

Tom Pelphrey Cuoco and Pelphrey welcomed their daughter Matilda in March 2023. Kaley Cuoco is honoring her partner Tom Pelphrey on his first Father's Day in the sweetest way. Cuoco shared a carousel of images on Instagram with a variety of photos of Pelphrey posing with the couple's daughter, Matilda, who was born March 30.

actor Tom Pelphrey Kaley Cuoco and her partner, fellow actor Tom Pelphrey, are “overjoyed and grateful” for their new “little miracle.” “The Flight Attendant” and “The Big Bang Theory” star posted a series photos over the weekend of their newborn daughter on her verified Instagram account.

21 years old Later on, the show clarifies that her birthday is December 2. To answer the question "how old is Penny from The Big Bang Theory?", that means that Penny is 21 years old at the start of The Big Bang Theory, making her the youngest of all the characters on the hit sitcom.

Actress Kaley Cuoco got married to equestrian Karl Cook. The Big Bang Theory actress Kaley Cuoco who is popularly known as Penny tied the knot with equestrian Karl Cook on June 30 at the Beverly Hilton Hotel in Beverly Hills.

Shatner didn't pay for his new historic record - he flew on the New Shepard rocket for free - but others can, and already have: Another Blue Origin passenger, Oliver Daemen, at age 18, became the youngest person (and first teenager) to reach space because his dad, a private-equity executive, bought him a seat.

Shatner has served as Priceline's spokesperson for 14 years, but CEO Christopher Soder said Priceline is pursuing a new advertising strategy. “The challenge is harder to get people's attention than it used to be. … So we decided to do something really over the top to get the message across.”?

Videos

Watch Priceline.com TV Commercial, 'Gulag'

Unfortunately we were unable to find any suitable videos in the public domain. Perhaps the video of this TV commercial has not been preserved. If you know the link to this commercial, you can send it to us using a special form.

Actors

Actors who starred in Priceline.com TV Spot, 'Gulag' Featuring William Shatner, Kaley Cuoco

Kaley Cuoco photo
Oleg Taktarov photo
William Shatner photo
Agenices

Agenices of the Priceline.com TV Spot, 'Gulag' Featuring William Shatner, Kaley Cuoco

Priceline.com TV commercial - Gulag
Butler, Shine, Stern & Partners

Butler, Shine, Stern & Partners (BSSP) is a full-service advertising agency based in Sausalito, California. The company was founded in 1993 by Greg Stern, John Butler, and Mike Shine, all of whom had...

Priceline.com TV commercial - Gulag
Ocean Media

Ocean Media is a well-respected media company based in the United States. The company specializes in providing innovative and effective marketing solutions to businesses looking to expand their reach....

TV commercials

Similar commercials

Hotwire TV Spot, 'Live in a Bathtub'
trivago TV Spot, 'Time to Go'
trivago TV Spot, 'Tiempo para viajar'
Home Instead TV Spot, 'Staying Home Is Essential'
trivago TV Spot, 'Find Something Bigger: Mom'
Expedia TV Spot, 'Tiger Costume'
1148 December 25, 2018
A Place For Mom TV Spot, 'New Home' Featuring Joan Lunden
trivago TV Spot, 'Find a Great Deal On Your Hotel'
Hotwire TV Spot, 'Book Beyond Your Wildest Means: Terry Cloth'
Hotwire TV Spot, 'Book Beyond Your Wildest Means: Rooftop'
Roman TV Spot, 'It's On'
1164 October 30, 2021
Chewy.com TV Spot, 'We Love the Savings'