Nissan is giving fans a glimpse behind the scenes of its annual “Heisman House,” a fictional place where former college football trophy winners spend their days during the college football season.

Caleb Williams The fraternity-style dwelling - which for 13 years has anchored the automaker's college football marketing - this year welcomes the University of Southern California quarterback and 2022 Heisman Trophy winner Caleb Williams.

USC sophomore quarterback Caleb Williams, who took home the 2022 Heisman Award, joins five decades of winners, including Eddie George, Barry Sanders, Tim Tebow and Charles Woodson. The campaign hypes Nissan vehicles such as the Rogue and all-electric Ariya SUV.

In the Nissan Heisman House, football star Tim Tebow explains how people often struggle asking for help, so if you can help someone, you should. Tebow is then shown "helping" fellow NFL stars Barry Sanders and Eddie George navigate their daily lives, though it doesn't seem like they'd see it that way.

Its panel is comprised of sportscasters, National Collegiate Athletic Association head coaches, members of the Maxwell Football Club and sportswriters. The Heisman Trophy is voted on by just sports journalists as the six sections (far west, mid-Atlantic, midwest, northeast, south and southwest) have 145 media votes.

INFINITI INFINITI. INFINITI, the premium brand of Nissan Motor Corporation, delivers modern Japanese luxury in key markets across the globe with its line-up of thoughtfully designed vehicles.

2023 Heisman House commercials just dropped, and, yes, Bryce Young, Tim Tebow are front and center.

Actress Brie Larson Actress Brie Larson drives the 2023 Nissan Frontier and narrates the classic Hollywood story. The hero -- the 2023 Nissan Frontier -- encounters the seemingly impossible challenge of traversing rugged landscapes, but in spite of the plot twist of a dead end, the hero prevails.

1 overall pick in the 2023 NFL draft, Bryce Young, as well as former Heisman Trophy winners representing five decades of college football greatness – Eddie George, Robert Griffin III, Matt Leinart, Baker Mayfield, George Rogers, Barry Sanders, Billy Sims, Tim Tebow and Charles Woodson.

Ed Smith To create this trophy, the DAC commissioned Frank Eliscu, a well-known sculptor and National Academy of Design Prize Winner. He immediately began to work, selecting Ed Smith, a leading player on the 1934 New York University football team, as his primary model.

After his retirement, Heisman became an organizer and first president of the New York Touchdown Club and director of athletics at the Downtown Athletic Club of New York which, in 1935, began awarding an annual trophy to the nation's best college football player, named in Heisman's honor after his death.

"The Heisman Memorial trophy annually recognizes the outstanding college football player whose performance best exhibits the pursuit of excellence with integrity. Winners epitomize great ability, combined with diligence, perseverance and hard work."