What the Danner TV commercial - Hold True is about.

The Danner TV spot "Hold True" is a powerful and inspiring advertisement that showcases the company's commitment to quality craftsmanship and durability. The commercial opens with a breathtaking image of the Pacific Northwest wilderness as inspirational music plays in the background.

A series of clips follows, showing people from all walks of life wearing Danner boots as they go about their daily routines. From construction workers to firefighters, hikers to farmers, the diverse group of individuals featured in the commercial all have one thing in common – a belief in the quality and durability of Danner boots.

The voiceover speaks to this shared belief, saying "We live in a world that's constantly changing, but some things remain timeless. Like our commitment to quality craftsmanship. Our boots are built to last a lifetime, so you can hold true to your values, your passions, and your pursuits."

As the commercial comes to a close, we see a lone hiker standing atop a mountain peak, looking out at a breathtaking vista. The Danner logo appears on the screen with the tagline "Hold True" displayed beneath it.

Overall, the Danner TV spot "Hold True" is a moving and inspiring advertisement that showcases the company's commitment to quality and durability. It appeals to anyone who values the enduring quality of dependable products and inspires viewers to hold true to their values and passions.

Danner TV commercial - Hold True produced for Danner was first shown on television on July 29, 2014.