Bare Minerals is a cosmetics company that makes use of natural ingredients in its products. They are known for creating products that are designed to enhance the natural beauty of their customers, rat...
Bare Minerals Gen Nude TV Spot, 'Send Nudes' Featuring Rocky Barnes showcases the brand's new line of nude-colored lipsticks. The commercial features social media influencer Rocky Barnes, who is known for her fashion and beauty content. The ad opens with Barnes walking down a hallway wearing a pink suit and carrying a pink clutch, while a voiceover explains the concept behind the new line.
The concept of the Gen Nude line is to create nude shades that actually match the wearer's skin tone. The ad then moves on to show Barnes trying on various shades of the lipstick, demonstrating how the colors work for different skin tones and complexions.
The commercial's message is strong and clear - everyone can look good in nude shades, regardless of skin tone. The color palette of the lipsticks ranges from soft pinkish hues to darker terracotta tones, ensuring that every customer can find a shade that works for them.
Overall, the ad perfectly encapsulates the Gen Nude line's message, which is all about inclusivity and diversity. By featuring a range of models with different skin tones, the commercial shows that the line truly is for everyone. The catchy tagline 'Send Nudes' is also a witty take on a common phrase, cleverly used to promote the product's message. With this commercial, Bare Minerals has successfully showcased their new line, proving that nude shades can be inclusive and empowering.
Bare Minerals Gen Nude TV commercial - Send Nudes produced for Bare Minerals was first shown on television on July 11, 2016.
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Mindshare is a global media agency that helps brands to grow and thrive in the fast-paced and ever-changing world of advertising. Founded in 1997, the agency has a strong presence in more than 80 coun...