ABILIFYABILIFY is a brand name for the drug aripiprazole, which is used to treat schizophrenia, bipolar disorder, and depression. It is manufactured by Bristol-Myers Squibb in partnership with Otsuka...
ABILIFY is a medication used to treat depression and other mental health conditions. The TV commercial for ABILIFY uses an umbrella symbol as a metaphor for the medication's ability to provide coverage and support to those struggling with depression.
In the commercial, we see a person walking with an umbrella in the rain. As the rain pours down harder, the umbrella expands and grows larger, symbolizing the growing support ABILIFY provides. We then see the person no longer under the umbrella, as the rain has stopped, indicating that ABILIFY has provided the needed coverage and support for the person to feel better.
The commercial also features text and narration that reminds viewers that depression is a serious illness and encourages people to talk to their healthcare providers about potential treatment options. It also highlights some of the common symptoms of depression, such as feelings of sadness, hopelessness, and a lack of interest in activities.
Overall, the ABILIFY TV commercial uses the powerful metaphor of an umbrella to visually and emotionally communicate the message that ABILIFY can provide the coverage and support needed for those struggling with depression. It encourages people to take the first step towards recovery by talking to their healthcare provider.
ABILIFY TV Commercial For Depression Umbrella produced for ABILIFY was first shown on television on July 10, 2012.
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