What the Americans United For Change TV commercial - Big Oil is about.

Title: Americans United for Change TV Spot: 'Big Oil'

Introduction:The Americans United for Change TV spot titled 'Big Oil' encapsulates the organization's passionate advocacy against the influence of oil corporations on American politics. By highlighting the detrimental effects of big oil on the environment, economy, and public health, the ad aims to raise awareness and build support for progressive policies. This analysis will delve into the key themes, messaging, and impact of the TV spot, shedding light on its effective campaign tactics.

Body:

1. Messaging and Visuals:The 'Big Oil' TV spot swiftly immerses viewers in a montage of striking visuals that emphasize the overwhelming power and influence of oil companies. As a backdrop, dark oil spills and polluted landscapes vividly illustrate the devastating consequences of reckless drilling practices. The ad also features images of politicians aligning themselves with the oil industry, symbolizing the corrosive hold these corporations have on the political system.

2. Narrative:The narrative of the TV spot effectively challenges the status quo and aims to mobilize viewers into action. By juxtaposing scenes of struggling families, spiraling gas prices, and polluted communities with news headlines showcasing the record profits of oil companies, the ad seeks to highlight the stark disparity between corporate gain and public well-being. The emotional impact lies in the portrayal of ordinary Americans as victims of a system that prioritizes profit over the common good.

3. Key Themes:The 'Big Oil' TV spot touches upon several key themes that resonate with the target audience:

a. Environmental Conservation: The ad draws attention to the ecological damage caused by oil companies, urging viewers to confront the reality of climate change and demand cleaner, sustainable alternatives.

b. Economic Inequality: By showcasing ordinary citizens struggling with rising gas prices and economic hardships, the ad underscores the disproportionate benefits reaped by oil corporations at the expense of everyday Americans.

c. Corporate Influence on Politics: The TV spot seeks to expose the corrupting influence of big oil on political decision-making, unveiling the collusion between politicians and the industry to push forward self-serving policies.

4. Impact and Call to Action:Through its compelling storytelling and impactful visuals, the 'Big Oil' TV spot aims to inspire viewers to take action. The ad concludes with a clear call to action, urging individuals to support Americans United for Change's efforts to combat the stranglehold of big oil on American politics. This may involve signing petitions, making donations, or actively engaging in grassroots campaigns to drive progressive policies that prioritize the needs of communities, the environment, and future generations.

Conclusion:The Americans United for Change TV spot, 'Big Oil,' powerfully highlights the destructive influence of oil corporations on society, emphasizing the urgent need for change. By framing the issue through emotional narratives and eye-catching visuals, the ad aims to mobilize viewers to take a stand against the disproportionate power of big oil. It serves as a call to action, inviting Americans to unite and advocate for policies that prioritize the environment, economic justice, and political integrity.

Americans United For Change TV commercial - Big Oil produced for Americans United For Change was first shown on television on June 28, 2014.