Lexus RX TV Spot, 'The Drive Within Us' Featuring Daniel Dae Kim [T1]

2023 Lexus RX TV Spot, 'The Drive Within Us' Featuring Daniel Dae Kim, Zander Kim [T2]

The script for the Lexus ES ad was developed by IBM's Watson artificial intelligence system. Watson basically figured out how to hook us emotionally. Sean knows far too much about Marvel, DC and Star Wars, and poured this knowledge into recaps and explainers on CNET.

Shot on location in Girona, Spain, the exotic scenery provides an exhilarating backdrop to a traditional car chase as characters put the Lexus RX through its paces in pursuit of a vital briefcase. Proving its cinematic chops an extended film for the big screen has also been produced.

Cables trailing down from each stage glow as a metaphor for human electricity generating the power behind Lexus innovation. The spot showcases four electrified Lexus vehicles – the RZ 450e, RX 500h, NX 450h+ and the Electrified Sport Concept. Lexus.

The actress featured in the majority of recent Lexus commercials is Tika Sumpter. Tika Sumpter is a talented American actress, producer, and television host known for her roles in various movies and TV shows.

Lexus (Toyota) Also called. Toyota Altezza (Japan, 1998–2005) Production. October 1998 – present.

luxury exports to the U.S. Theories of the etymology of the Lexus name have suggested it is the combination of the words "luxury" and "elegance," and that it is an acronym for "luxury exports to the U.S." According to Team One interviews, the brand name has no specific meaning and simply denotes a luxurious and technological image.

They spent over $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. Lexus launched and advertised 4 new products in the past twelve months.

Award-Winning Quality Each year, Lexus brings home top awards in the vehicle industry for its quality and reliability. In 2022, Lexus won five J.D. Power awards for quality, dependability, and performance. Since 2016, Kelley Blue Book has named Lexus the Most Trusted Luxury Brand for its reliability.

Lexus is built to last a long time, with few (if any) planned-obsolescent parts. Lexus parts are Toyota parts, with many also used in economy-class Toyotas, thus replacement parts are not expensive. Other luxury cars often include many planned-obsolescent parts.

The Lexus journey begins in 1983, when a Japanese team of engineers, designers and technicians were assigned a secret project that required them to reimagine luxury automotive. They were to set new standards of production in order to build an ambitious new vehicle that would outshine the world's best.