Walmart is one of the most recognizable retail giants in the world, renowned for its vast network of stores and wide range of products. With its humble beginnings as a small discount store in Arkansas...
Walmart+ recently produced a TV spot called 'Being That Grandma' that depicts a heartwarming scene of a grandmother surprising her granddaughter with a gift she ordered online through Walmart+.
The commercial begins with a young girl playing on a swing set in her backyard while her grandmother watches from a nearby bench. The grandma's phone vibrates, indicating that her Walmart+ order has arrived. She quietly heads towards the front door and picks up her package while the little girl is still playing in the yard.
As she returns, the granddaughter is surprised to see a new bike parked next to her old one. She turns to her grandma and asks who bought it for her. The loving grandma, with a big smile on her face, tells her that she's "being that grandma" and that she did it all through Walmart+.
The commercial then dives into the different benefits that Walmart+ offers, such as free unlimited delivery from stores, a mobile scan-and-go feature, and members-only prices. The ad ends with the grandma and granddaughter riding their bikes together on a beautiful afternoon, showcasing the bonds of love and memories that Walmart+ aims to promote for its customers.
In summary, this TV spot tells a story that resonates with customers who want to experience convenience, reliability, and accessibility through online shopping. By painting this domestic scene of a beloved grandma and granddaughter, Walmart+ shows how it can help people enjoy the little moments in their lives while taking care of their shopping needs.
Walmart+ TV commercial - Being That Grandma produced for Walmart was first shown on television on May 3, 2023.
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