Starring actor Liev Schreiber, the integrated campaign was a brand reset for Mattress Firm, with the goal of educating people on the consequences of junk sleep and helping them find the right bed for the way they sleep.

Joanne (Grace Rex) is a villainess from a 2022 commercial produced by Mattress Firm (release date February 2, 2022). In the ad, actor Liev Schreiber warns viewers about "junk sleep," claiming that it was a slippery slope.

Sleepy's stores Sleepy's stores were slowly rebranded as Mattress Firm throughout 2016, the last of them completed this process by January 1, 2017. Until 2018, Sleepy's continued to exist as an online retailer. Mattress Firm eventually reused the Sleepy's name for their own brand of mattresses.

"People just float after sleeping well. It makes sense." What's more, "Everyone on the creative team and crew questioned if they were sleeping well," she recalls. "Some of us even went to Mattress Firm and bought new mattresses."

Sleep Number has partnered with actress, producer and author Gabrielle Union and her husband Dwyane Wade, retired NBA hall of fame player, in its latest advertising campaign.

Andreescu represents Sleep Country's first foray into the world of celebrity endorsement, that is if you don't include its famous spokesperson Christine McGee - the company co-founder and a 2005 inductee into Canada's Marketing Hall of Legends.

Firm mattresses are more supportive than soft mattresses and hold up the body, rather than letting it sink in too far. Lying on a firm mattress, most people will feel like they are sleeping “on top” of the mattress, and they should have no real issues moving around on the mattress.

Most people in China prefer to sleep on a firm mattress, claiming it is better for their backs.

Hard mattresses are often recommended for people who sleep on their stomach or back because they provide more support and keep your spine aligned. They are also good for heavier people because they sink less deeply into the mattress. Hard mattresses can also last longer than soft mattresses.

MINNEAPOLIS--(BUSINESS WIRE)-- Today, Sleep Number Corporation (Nasdaq: SNBR), a wellness technology leader, kicked off its “Sleep Next Level™” brand positioning campaign, featuring Gabrielle Union and Dwyane Wade. The new films debut the brand's strategic partnership with global creative agency 72andSunny.

Customer Segments According to its own corporate disclosures, the Company specifically targets customers between the ages of 30 and 54 with an annual household income of more than USD 75,000 or more.

Mr. Schaefer Mr. Schaefer is the President and CEO of Sleep Country and a member of the Board of Sleep Country. A leader in the sleep industry for almost three decades, Mr.