What the Bauer Hockey TV commercial - Communities is about.

Title: Unifying Communities Through the Power of Hockey

Introduction:In this thrilling and heartfelt Bauer Hockey TV spot titled 'Communities,' the spotlight shines on Hilary Knight, one of the most inspirational figures in women's hockey. This advertisement beautifully portrays the impact hockey can have in bringing together communities, highlighting how the sport transcends boundaries and fosters unity. With a blend of exhilarating action shots, emotionally charged moments, and Hilary Knight's outstanding talent, this TV spot portrays the power of hockey in an impactful and captivating way.

Building Team Spirit:The TV spot begins with a breathtaking aerial shot of a small town adorned in the vibrant colors of autumn. The scene transitions to a local hockey rink, where players of various ages and backgrounds are lacing up their skates, eagerly preparing for a game. The ad showcases a diverse group of community members demonstrating their shared love for the game, emphasizing how hockey unifies people from all walks of life.

The Unyielding Spirit of Hilary Knight:As the advertisement progresses, the focus shifts to Hilary Knight, an iconic figure in women's hockey. With intensity in her eyes and her stick in hand, Knight exemplifies the grit, determination, and passion that define the sport. Her unwavering commitment to the game serves as an inspiration to players across all levels.

Connecting Generations:The TV spot highlights the intergenerational bond fostered by hockey, as players from different age groups intermingle both on and off the ice. Images of seasoned hockey veterans sharing their wisdom with young rookies underscore the sport's ability to create lasting connections across generations. These heartwarming scenes depict the essence of what it means to be part of a hockey community.

Breaking Barriers:The ad also showcases the inclusive nature of hockey, breaking down gender barriers and promoting diversity. As Knight effortlessly skates alongside her male counterparts, the spot shatters preconceived notions about women's hockey and celebrates the talent and skill of female players. This pivotal moment embodies the progress made in the sport, encouraging aspiring athletes from all backgrounds to pursue their dreams fearlessly.

A Celebration of Community:With an uplifting soundtrack that evokes a sense of unity, the TV spot culminates in a montage of jubilant celebrations spanning various communities. The sheer joy emanating from players, coaches, and spectators alike highlights the sense of belonging and camaraderie that hockey creates. As the screen fades to black, the words "Together, we are stronger" appear, serving as a powerful testament to the impact hockey has

Bauer Hockey TV commercial - Communities produced for Bauer Hockey was first shown on television on August 24, 2020.