Firstleaf television commercial 2022

What the Firstleaf TV commercial - Wine Made Simple is about.

Firstleaf is a wine subscription service that introduces its customers to new wines tailored to their personal preferences. Its TV ad, 'Wine Made Simple,' is designed to promote the benefits of the service and encourage new sign-ups.

The ad opens with a woman sitting at a table, sipping a glass of wine. As she takes a sip, the background changes, and we see a vineyard, with grapevines stretching out as far as the eye can see. The voiceover introduces us to Firstleaf and explains how the company's experts analyze each customer's taste preferences to handpick wines that are perfect for them.

The ad emphasizes Firstleaf's simplicity and how easy it is to use the service. The voiceover boasts that everything is done online, and customers can sit back and relax while having their favorite wines delivered right to their doorstep.

Throughout the ad, the camera moves between the woman enjoying her wine, the vineyard views, and the website's screenshots, presenting the service as sleek and modern. The voiceover emphasizes that Firstleaf values providing high-quality wines without the fuss, complexity, and pretentiousness usually associated with the process of selecting wine.

The ad concludes by inviting viewers to sign up for the service and promoting a special offer where they can receive personalized wine recommendations and three bottles of wine for only $5. The ad's final shot shows the woman taking another sip of wine while smiling and enjoying the moment, encouraging the viewer to do the same. Overall, the ad's message is that thanks to Firstleaf, selecting the perfect wine doesn't have to be intimidating or complicated, but instead, can be an enjoyable and stress-free experience.

Firstleaf TV commercial - Wine Made Simple produced for Firstleaf was first shown on television on May 3, 2022.