PepsiCo, Inc., commonly known as Pepsi, is a multinational food and beverage corporation headquartered in Purchase, New York. Founded in 1898 by Caleb Bradham, Pepsi has since become one of the world'...
In the Pepsi TV spot titled 'Out of the Blue Record Release,' the popular American rock band Fall Out Boy is featured as the main attraction. The ad begins with the band members going about their day-to-day lives when they suddenly receive a mysterious invite to a secret event. Intrigued, the band members accept the invitation and find themselves at a private party at a recording studio.
As they enter the studio, they're greeted by a large Pepsi vending machine, which invites them to take a can of Pepsi. The band members grab their cans and proceed to the main recording room, where they discover that their new album has been leaked online. But instead of being upset, they decide to embrace the situation and hold a spontaneous live performance for their fans!
As the band gears up for their performance, the Pepsi vending machine transforms into a stage, complete with lights and sound equipment. The studio audience is thrilled, and the band soon launches into a high-energy performance of their latest hit song.
Throughout the ad, Pepsi's signature blue color is in the background, popping in flashes and keeping with the theme of the event being "Out of the Blue." The colorful, high-energy visuals of the ad are a perfect match for Fall Out Boy's music style, and the taste of Pepsi perfectly complements the band's attitude and aesthetic.
The spot is an upbeat and exciting way to promote the consumption of Pepsi, by creatively incorporating and amplifying the values and style of the well-known band.
Pepsi TV commercial - Out of the Blue Record Release produced for Pepsi was first shown on television on February 7, 2015.
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