What the Smithsonian Conservation Biology Institute TV commercial - Bird Ft. Jimmy Carter is about.

The Smithsonian Conservation Biology Institute TV Spot that features former US President Jimmy Carter, entitled 'Bird,' is a moving and thought-provoking piece. The ad was released as part of a fundraising campaign to support the conservation efforts of the Smithsonian.

The ad begins with Carter speaking about his lifelong passion for birding and his concern for the future of these magnificent creatures. The scene then shifts to a beautiful bird taking flight, with its feathers glistening in the sun as it soars through the air.

We then learn that this particular bird is a whooping crane, a species that was once on the brink of extinction. Thanks to conservation efforts, the population of whooping cranes has slowly but steadily increased, and the majestic bird in the ad is a testament to those achievements.

The ad ends with a call to action for viewers to support the Smithsonian Conservation Biology Institute's efforts to conserve endangered species like the whooping crane. It's a powerful message that encourages us all to be proactive in protecting the planet we share.

Overall, the 'Bird' TV spot is a moving and impactful piece that draws attention to the urgent need for conservation efforts. With Jimmy Carter as the face of the campaign, the ad has a sense of authenticity and gravitas that makes it all the more compelling.

Smithsonian Conservation Biology Institute TV commercial - Bird Ft. Jimmy Carter produced for Smithsonian National Zoo Conservation Biology Institute was first shown on television on July 16, 2017.