Hyundai Motor Company, often referred to as Hyundai Motors, is a global automobile manufacturer headquartered in Seoul, South Korea. It is one of the largest automotive manufacturers in the world and...
In 2017, Hyundai introduced the world to their latest creation, the Hyundai Elantra, with their captivating TV spot titled 'Not Just New, Better.' This advertisement was a true testament to Hyundai's commitment to innovation, style, and performance.
The commercial opens with a sleek, silver Hyundai Elantra driving through a breathtaking landscape, instantly capturing the viewer's attention. As the Elantra maneuvers gracefully on the open road, a narrator's voiceover begins, emphasizing that this car is not just another new model, but something extraordinary.
The camera cuts to close-up shots of the Elantra, capturing its stylish exterior design. The sleek, streamlined curves and bold grille exude confidence and give the impression of a vehicle that is both modern and powerful. The Elantra's striking LED headlights illuminate the road ahead, symbolizing the car's advanced technology and its ability to pave the way to the future.
As the Elantra glides through the city streets, the narrator highlights the car's enhanced performance and improved driving experience. It effortlessly weaves through traffic, showcasing its responsive handling and smooth ride. The engine purrs with a satisfying power, hinting at the Elantra's capabilities and the joy it brings to both the driver and passengers.
Cutting to the interior, the commercial reveals a spacious, comfortable cabin adorned with premium materials and innovative features. The Elantra's state-of-the-art infotainment system takes center stage, seamlessly integrating with the driver's smartphone, offering connectivity and convenience at the touch of a button. Passengers enjoy ample legroom and premium seating, making every journey a pleasurable experience.
The spotlight then shifts to the Elantra's cutting-edge safety features. The commercial showcases the car's advanced collision avoidance systems, lane departure warning, and blind-spot detection, giving the driver peace of mind on the road. Hyundai's commitment to safety is emphasized by their inclusion of these features as standard across all trim levels.
As the commercial draws to a close, the Elantra parks in front of a stunning, futuristic cityscape, reflecting the car's forward-thinking design and its ability to transform the way we perceive driving. The narrator concludes with the catchy tagline, "The 2017 Hyundai Elantra, not just new, better."
This TV spot left a lasting impression on viewers, as it successfully captured the essence of the 2017 Hyundai Elantra. It showcased the car's sleek design, impressive performance, advanced technology, and commitment to safety. Through this advertisement, Hyundai
2017 Hyundai Elantra TV commercial - Not Just New, Better produced for Hyundai was first shown on television on April 30, 2016.
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Innocean is a global marketing communication company that was founded in 2005. It primarily manages the marketing communication of the Hyundai Motor Company and has 31 offices in 16 countries. Innocea...