A: Riders are 86 percent cotton with the other 14 percent being poly/spandex. The regular jeans are 100 percent cotton. The regular Lees are slightly heavier but both are nice pants. Helpful?

denim jeans Lee is an American brand of denim jeans, first produced in 1889 in Salina, Kansas. The company is owned by Kontoor Brands, a spin-off of VF Corporation's Jeanswear Division. Since 2019 its headquarters has been in Greensboro, North Carolina, relocated from Merriam, Kansas.

About the Brand Lee® is an iconic American denim and casual lifestyle apparel brand founded by H.D. Lee. Backed by 130 years of purposeful design and craftsmanship, the brand inspires people to stand tall and live with confidence. Lee's collections include a range of styles for men, women, girls and boys.

The company was formed in 1889 by Henry David Lee as the HD Lee Mercantile Company at Salina, Kansas, producing dungarees and jackets. The growth of Lee was prompted by the introduction of the Union-All work jumpsuit in 1913 and their first overall in 1920.

OUR VALUES This guiding principle is propelled by our core values - authenticity, integrity and drive - which have served us well to create products consumers love within a culture that we love. We are DEDICATED to quality, innovation and customer satisfaction.

Your core brand values are defined as the beliefs that you, as a company, stand for. They serve as the compass that guides your brand story, actions, behaviors, and decision-making process. Whether you are a small business or large enterprise, there will be times in business when you have to make tough choices.

Brand value is more than the products or services a company sells; it's what they stand for and how they are perceived. A good way to picture brand value definition is the worth of a brand in the eyes of its consumers - because, after all, it's their opinion that matters most.

Your brand story is essentially the story of your business as perceived by your customers and potential customers. It's the emotional-based narrative of how your product or service improves the lives of your customer.

Brand equity has four dimensions - brand loyalty, brand awareness, brand associations, and perceived quality, each providing value to a firm in numerous ways. Once a brand identifies the value of brand equity, it can follow this roadmap to build and manage that potential value.

Brand storytelling is the process of creating a series of plot points to build an emotional connection between a brand and its target audience. A brand story is a summary of your company's history, mission, purpose, and values, with a narrative structure that brings it to life.

A theme is a one to two-sentence description of what the story is about and what the protagonist's goal is. For example, one brand story would be, “A busy pet owner who wants the best for her pet, but doesn't have a lot of time or money, turns to Joe's Pet Store for help.”

Five Key Brand Elements:

• Brand Position.
• Brand Promise.
• Brand Personality.
• Brand Story.
• Brand Associations.