Finish Line is a renowned company that doesn't just push boundaries, but sprints ahead of them. Established in 1976, this athletic apparel and footwear retailer has been leaving a trail of success in...
Finish Line, one of the leading footwear and athletic apparel retailers, released a TV spot in 2018 titled "Berkmar Giveback" featuring Quavo, an American rapper, and a Berkmar High School student.
The ad starts with Quavo walking into the Finish Line store and greeting the employees. He then proceeds to go to the back of the store, where he is surprised with a special gift. One of the employees hands him a large check and tells him that Finish Line is donating $10,000 to Berkmar High School. Quavo looks ecstatic and thanks Finish Line for their generosity.
The ad then cuts to scenes of Berkmar High School students playing basketball, exercising and running on a track. Quavo's voiceover is heard saying that he is from the area and how important it is to him to give back to his community. He talks about how sports helped him grow up and how it brought positivity to his life. He urges students to continue pursuing their dreams, telling them they can be anything they want with hard work and dedication.
The ad ends with Quavo surprising the students with a visit to the school gymnasium, where he takes the court and showcases his basketball skills. The students cheer and sing along to his music, creating a joyful and energetic atmosphere.
Overall, Finish Line's "Berkmar Giveback" TV spot is a heartwarming and inspiring message about the importance of community, giving back, and believing in oneself. Finish Line's donation to Berkmar High School not only helps the students but also creates a positive brand image for the company. With Quavo's star power and inspirational message, the ad effectively captures the spirit of athleticism and teamwork that the brand stands for.
Finish Line TV commercial - Berkmar Giveback produced for Finish Line was first shown on television on October 31, 2019.
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