What the AIG TV commercial - Effort Is Effort is about.

In the AIG TV spot titled 'Effort Is Effort', we see a group of athletes engaging in intense training regimens. These athletes are none other than the All Blacks and Black Ferns, New Zealand's rugby teams. The ad showcases their dedication and commitment towards their sport, as well as their unyielding spirit of teamwork.

The ad begins with the All Blacks and Black Ferns carrying out various exercises such as lifting weights, running on treadmills and practicing their rugby skills, all while sweat drips down their faces. The voice-over emphasizes the idea that effort is effort, no matter who is putting it in or what the activity may be. We see shots of their faces strained in concentration and with gritted teeth, showing the amount of hard work and determination that goes into their sport.

The ad also incorporates footage of fans cheering on the teams, further emphasizing their support and the idea that teamwork goes beyond just the players on the field. The message of the ad is clear: anyone can put in effort towards achieving their goals, no matter how big or small.

Overall, the AIG TV spot is a powerful showcase of the All Blacks and Black Ferns' unwavering dedication towards their sport, as well as the support of their fans. The ad is not only inspiring but also promotes the power of teamwork and the importance of hard work and dedication towards achieving one's goals.

AIG TV commercial - Effort Is Effort produced for Corebridge Financial was first shown on television on July 21, 2018.