Having the word “OK” in mind led Pepsi to Cardi B and Lil Jon, both of whom are famous for the way they say the word. The team landed on Carell because they felt he “could be strong and funny at the same time to talk about how great Pepsi is,” Lyons said.

She stars alongide Steve Carell and Lil Jon. Steve Carell takes the lead role, poking fun at restaurants asking if it's "OK" to serve Pepsi in the absence of Coca Cola. Cardi B and Lil Jon then pop up to deliver their trademark versions of OK (“O-kurrrr" and "OH-KAY!," respectively).

Fast-forward to November and Pepsi has tapped Cardi to bring back the magic for the holidays, prime time for advertisements.

The brand's new commercial, “More Than OK,” features funny dude Steve Carell being extremely silly alongside hip-hop superstars Cardi B and Lil Jon.

The advertisement's creators have been widely criticized on social media and by media outlets for attempting to capitalize on imagery imitating protests in the Black Lives Matter movement, including Taking a Stand in Baton Rouge, the iconic image of a woman, named Iesha Evans, who approached heavily armed police alone ...

Pilk is back, apparently, and better than ever. This meme recipe of soda and milk has been around since the 1970s, but has had recurring popularity online since 2020. Now, the recipe to create pilk has been repurposed into a TikTok trend. Some have made pilk cheese.

Actress Samantha Ruth Prabhu is the face of the latest execution in Pepsi's 'Rise Up' campaign. Her ad, an empowerment call to arms for women to be themselves and ignore the judgement of others, is part of the brand's refreshed positioning.

Beyoncé Beyoncé - Grown Woman (Pepsi Commercial) - YouTube.

a $50 million Beyoncé has signed a $50 million promotional deal with Pepsi, The New York Times reports.

On three occasions between 1922 and 1933, the Coca-Cola Company was offered the opportunity to purchase the Pepsi-Cola Company, which it declined on each occasion.

Jackson signed on to Pepsi for $5 million, before anything had even been shot. It instantly became the most expensive marketing campaign ever, recalls Tristan Donovan in his book, Fizz: How Soda Shook Up the World.

Zero Sugar. This year for the Super Bowl we are excited to share that we are teaming up with Ben Stiller and Steve Martin for our new Pepsi Zero Sugar campaign! Each will appear in their own, separate standalone Pepsi Zero Sugar ad, marking the first time that either of them have starred in a Super Bowl commercial!